Longchamp has brought its My Pliage Personalisation Pop-Up back to Singapore, giving customers the opportunity to design their own customised bags ahead of the festive gifting season. Located at Raffles City Singapore, the four-week pop-up runs from 21 October to 18 November 2026.
Singapore is one of only five destinations in the Asia-Pacific region selected to host the My Pliage experience, alongside Australia, Hong Kong, Taiwan and South Korea.
The launch event welcomed several local celebrities and personalities, including Joanne Peh, Qi Yuwu, Rebecca Lim, Chantalle Ng, Denise Camillia Tan, He Ying Ying, David Eung Hao and Kevin Tan.
The pop-up brings Longchamp’s online My Pliage personalisation service into a physical retail setting, combining digital customisation with personalised assistance from the brand’s advisors. Visitors can use interactive digital kiosks to explore different design options and customise their bags before placing an order.
Each bespoke creation is handcrafted at Longchamp’s atelier in Segré, France, and delivered directly to customers in approximately six to eight weeks. Customers can choose home delivery or store collection, with the service available to those with local Singapore delivery addresses.
The My Pliage service offers more than 2.7 billion possible design combinations. Customers can select from seven bag styles, up to 16 body colours, various leather details and hardware finishes, as well as personalised lettering and initials. Selected patterns, including stripes, hearts and a new leopard print, are also available.
Personalisation options allow customers to incorporate meaningful messages, memorable dates or personal notes, turning the everyday bag into a more individual keepsake. The service also features hot-stamping options that highlight Longchamp’s leather craftsmanship.
According to Julie Therond, General Manager of Southeast Asia & Oceania at Longchamp, the pop-up reflects the brand’s commitment to connecting digital convenience with the personal experience of physical retail.
She said Singapore continues to be at the forefront of omnichannel retail adoption in the region, with the My Pliage experience allowing customers to explore the creative possibilities of personalisation with guidance from dedicated Longchamp advisors.
First introduced in 1993, Longchamp’s iconic Le Pliage bag was created by Philippe Cassegrain and draws inspiration from the art of origami. Known for its lightweight, spacious and versatile design, the bag can be folded into a compact shape when not in use.
The customised My Pliage creations are made using 100% recycled polyester and produced through sublimation printing techniques, reflecting the Maison’s focus on responsible innovation and product quality.
Beyond the physical pop-up, customers can also create their personalised designs through the Longchamp Singapore website.
Founded in 1948, Longchamp began as a manufacturer of leather-covered pipes before expanding into travel accessories, handbags, ready-to-wear, eyewear and footwear. The French Maison is currently led creatively by Sophie Delafontaine and remains owned and managed by the Cassegrain family, now in its fourth generation.
With more than 400 stores across 80 countries, Longchamp continues to build on its heritage of French craftsmanship while developing its sustainability commitments. In 2026, the brand formalised its social and environmental commitments through its B Corp certification.
