HOKA is expanding its presence in Singapore with the opening of its largest local store at Jewel Changi Airport on 29 October 2026. The new outlet introduces the brand’s latest global store concept to Singapore for the first time, bringing together its performance running footwear and growing lifestyle collection in one space.
A division of Deckers Brands (NYSE: DECK), HOKA has chosen Jewel Changi Airport as a destination for runners, travellers and everyday shoppers looking for comfortable and supportive footwear. The store features the brand’s widest lifestyle footwear wall in Singapore, alongside its core road running, trail running and hiking collections.
Founded in the French Alps, HOKA began with an unconventional idea: creating a shoe that could make running downhill feel like flying. This concept has since developed into the brand’s “Fly Human Fly” philosophy, which encourages people to embrace bold challenges and keep moving forward.
Jewel Changi Airport, a destination that brings together travellers and visitors from around the world, provides a fitting setting for this approach. The new store caters to different types of movement, from runners preparing for their next race to urban commuters seeking all day comfort and travellers who need supportive footwear for long journeys.
The store features a bright, open layout with white finishes, light wood and touches of HOKA’s signature blue. Its design reflects the brand’s focus on performance while creating a welcoming retail environment for shoppers exploring its footwear collections.
Visitors can also enjoy several interactive features and services. From 29 October to 12 November 2026, a claw machine at the store will offer the chance to win HOKA shoes, merchandise customised by local artist Natasha-Elle, known as @SADSHRIMPS, and other prizes. The promotion is available while stocks last, with terms and conditions applying.
Shoppers looking for a more precise fit can use SafeSize 3D Foot Scanning technology, which maps the length, width and shape of their feet within seconds. The technology provides fit insights to help customers identify suitable HOKA footwear and sizes.
Beyond retail, the Jewel outlet will also support HOKA’s running community initiatives. The store is set to serve as a starting point for upcoming HOKA Run Club sessions, giving runners a place to gather before heading out on community runs. Details of future sessions will be announced on HOKA Singapore’s Instagram account, @hoka_sg.
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