Heveya Unveils Art Inspired Tiong Bahru Flagship Showroom with S$1,000 November Promotion

Singapore founded sleep brand Heveya has unveiled its newly renovated flagship showroom in Tiong Bahru, transforming a three-storey heritage conservation shophouse into an immersive space that combines natural materials, contemporary art and sleep design.

The redesigned showroom moves away from the conventional retail format, bringing together organic elements, tactile finishes and an art installation by Argentinian artist Clelia. The concept reflects Heveya’s belief that rest is a personal experience, shaped by individual preferences, sleeping positions, body weight and daily habits.

Rather than promoting a single definition of the perfect mattress, Heveya aims to help customers find products suited to their individual needs. The renewed space encourages visitors to explore the relationship between comfort, design and wellbeing in a setting that goes beyond simply displaying mattresses and bedroom furniture.

Across the three floors, earthy tones, curved forms and natural textures establish the showroom’s visual identity. Reclaimed timber, bamboo, hand dyed linen and ramie feature alongside woven fibre panels, wooden bead wall art, natural blinds and sculptural bamboo lighting.

Clelia’s artwork is integrated throughout the showroom rather than confined to a dedicated exhibition area. The installation creates points of discovery across the space, complementing the architectural details and reflecting the brand’s ideas about rest, individuality and the relationship between the body and its surroundings.

The interiors also incorporate curved banquette seating, low lounge furniture and substantial timber tables, giving the showroom a more relaxed atmosphere than a traditional retail environment. Through the combination of art, architecture and craftsmanship, Heveya seeks to create an environment where visitors can experience the brand’s approach to rest rather than simply browse its products.

The relaunch marks a new chapter in Heveya’s presence in Tiong Bahru, where the brand first opened a showroom in 2016. The neighbourhood’s mix of heritage architecture, contemporary design and a slower pace of living has influenced the renewed space, which combines the character of the conservation shophouse with Heveya’s focus on organic living and considered craftsmanship.

Heveya’s approach to luxury centres on personal comfort and thoughtful design rather than excess. The company is also a certified B Corporation, with its commitment to people and the environment reflected in its use of organic materials and emphasis on responsible practices.

Beyond Singapore, Heveya operates showrooms in the United Arab Emirates, Indonesia, Hong Kong and Australia, bringing its focus on organic living and sleep products to customers across Asia and other markets.

To mark the relaunch, Heveya is offering a November promotion across all its stores in Singapore. Customers can enjoy S$1,000 off a minimum spend of S$8,000. Those purchasing a Heveya mattress and bed frame together will also receive a 10 per cent discount on the bundle.

The renovated Heveya flagship showroom in Tiong Bahru is now open to visitors.