Sogurt Returns to Singapore With New Flagship at One Holland Village This December

Singapore’s homegrown frozen yoghurt brand Sogurt is making a comeback, with a new flagship store opening at One Holland Village in December 2026, eight years after its last standalone outlet at The Star Vista closed in 2018.

The return marks a new chapter for the brand, which became known for its self-service frozen yoghurt concept, wide selection of toppings and playful approach to dessert. The new outlet will retain the hands-on experience that made Sogurt popular while introducing reformulated recipes, new flavours and a larger space for customers to hang out.

Founded in 2010 by Lee Li Ping, Sogurt began as a university entrepreneurship project after she returned from studying in Los Angeles with a love for frozen yoghurt. The concept grew into Singapore’s first fully self-service frozen yoghurt store, opening in Bukit Timah. Its first outlet broke even within six months, and the brand eventually expanded to 12 stores islandwide at its peak.

For many customers, Sogurt became a familiar stop for after school gatherings, first dates and late-night treats, with the freedom to customise cups with as much frozen yoghurt and as many toppings as they wanted.

Sixteen years after the brand was founded, Li Ping is returning to the original self-service concept with a renewed focus on product quality and customer experience. The relaunch also involves a new operating team covering product development, operations, branding and business growth.

Ahead of the comeback, Sogurt underwent a full rebrand with Parable Studio and spent months developing new recipes to improve its frozen yoghurt offerings.

The brand’s tart flavours are made with real Greek yoghurt, while its fruit flavours use real fruit purées without artificial preservatives. Richer varieties incorporate ingredients such as Swiss chocolate and Bronte pistachios. Selected flavours, including Original Greek Tart and Black Sesame, are also higher in protein.

At the new flagship, customers can choose from a rotating selection of up to 10 frozen yoghurt and soft serve flavours at any one time. The self-service taps will be accompanied by illuminated flavour illustrations, while a central toppings area allows customers to customise their own combinations.

Returning favourites include Peach Mango Tart, OG Green Apple Tart, Strawberry Tart and OG Chocolate. New additions such as Matcha and Black Sesame will join the line up, alongside vegan options including Pink Guava Sorbet and Açaí.

The toppings selection is designed to offer a mix of familiar favourites and more indulgent combinations. Options include passionfruit and grape popping boba, Biscoff crumble, salted caramel pretzel crunch, mini mochi, pistachio kunafa, fresh fruit and popping candy. Customers can finish their creations with salted caramel or warm chocolate from a dedicated chocolate tap.

Sogurt also plans to introduce seasonal flavours, limited edition toppings and collaborations with local brands, chefs, bakers and creators throughout the year.

Beyond the food, the new outlet is designed as a social space for customers to spend time with friends and family. The 102-seat flagship will feature an alfresco terrace overlooking a pet park, alongside an interior with bold colours, curved forms, communal seating and playful design details.

Customers will be able to enjoy their frozen yoghurt on site or take it away. Exclusive merchandise, including bag charms and tote bags, will also be available.

The comeback activities will begin before the store opens. From 15 October 2026, the construction hoarding at One Holland Village will be transformed into an interactive peel and reveal experience. Visitors can remove stickers to discover flavour and topping announcements, rewards and exclusive giveaways. The campaign will also offer limited items for participants to take home, while stocks last.

The new Sogurt flagship at One Holland Village is scheduled to open in December 2026, bringing the brand’s self-service frozen yoghurt experience back to Singapore with updated recipes, fresh flavours and a new space for its longtime fans and a new generation of customers.