UNIQLO has showcased the growing global impact of its PEACE FOR ALL charity T-shirt project at a special event in Singapore, highlighting four years of contributions to humanitarian aid, education and community development. The retailer also announced a new partnership with Community Chest to support lower-income families and people experiencing domestic violence in Singapore.
Held at Whitestone Gallery, the event brought together global and local partners to discuss how the initiative has supported communities affected by poverty, discrimination, violence, conflict and war.
Launched in June 2022, PEACE FOR ALL is UNIQLO’s global charity T-shirt project, with all profits from sales of its PEACE FOR ALL T-shirts donated to organisations working to improve lives around the world. Through partnerships with humanitarian organisations UNHCR, Plan International, Save the Children and the UNIQLO founded Displacement Film Fund, the project has generated more than US$22.2 million in donations, with over 11.8 million T-shirts sold globally.
In Singapore, UNIQLO is kickstarting its long-term partnership with Community Chest, with 20 per cent of the selling price of PEACE FOR ALL T-shirts sold in the local market going towards supporting lower-income families and people facing domestic violence.
The contributions will support two programmes run by local social service organisations. Allkin Singapore’s Achieving Kids programme aims to strengthen literacy and social skills among children from vulnerable and lower-income families. Heart@Fei Yue, meanwhile, provides art and therapy programmes designed to help children process difficult experiences and rebuild their confidence.
The Singapore partnership extends the project’s international reach by directing part of its local sales towards community needs at home, while maintaining its broader focus on humanitarian support.
The event also featured discussions on peace, creativity and community impact, with special guests including actress and model Urassaya Sperbund, UNIQLO Thailand’s brand ambassador. Sperbund was also announced as an upcoming collaborator for PEACE FOR ALL.
To date, the initiative has supported 24 projects across 17 countries. Its work in Asia has included efforts to help end early marriage in Vietnam, skills development programmes for disadvantaged young people in Thailand and the Philippines, and an initiative to prevent violence in schools in Cambodia.
