Global smartphone brand Vivo, wrapping up its sponsorship of the 2018 FIFA World Cup Russia, joined the music performance of the Official Song to witness this memorable and extraordinary moment with all football fans.
With the FIFA World Cup Official Song ‘Live it Up’ performed by Nicky Jam featuring Will Smith and Era Istrefi, Vivo had the opportunity to expose an exclusive 90-second branded segment on the pitch-side. Fans at the stadium could also catch the performances on the giant screens through a frame branded with ‘Vivo Nex’, its newest flagship phone that was launched during the FIFA World Cup.
Vivo Super Time Project
The segment was part of Vivo Super Time project, which consisted of music-themed activities to unite music fans from around the world. It also includes the Vivo DJ show, which spread cheer, and united football fans and music lovers at all 64 matches, and Vivo Swag, a dance movement aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup Russia.
“My Time, My FIFA World Cup” Campaign
Beyond that and as part of Vivo’s “My Time, My FIFA World Cup” campaign, Vivo also planned the Vivo Super Fan Photographer programme. It provided a 56-strong contingent of football fans, celebrities, social media influencers, media partners and consumers from all around the world, with unique pitch-side access to capture exclusive content such as the pre-match warm ups, and share them with the world.
In Singapore, Vivo brought NoonTalk Media celebrity artists Kimberly Chia, Aloysius Pang, and influencer Aylna Neo to Russia and they shared highlights of their trip which included sightseeing and catching the semi-final match between Croatia and England at Moscow’s Luzhniki Stadium with over one million followers.’
Launch of the Vivo NEX
During the tournament, Vivo launched the highly anticipated and groundbreaking Vivo NEX. The “next” era smartphone with its bezel-less display, on-screen fingerprint sensor, Screen SoundCasting Technology and elevating pop-up selfie camera, allows consumers to experience the future and innovations beyond the imagination.
As part of its cooperation with FIFA, Vivo sponsored the FIFA Confederations Cup in 2017 and will sponsor the 2022 FIFA World Cup in Qatar.