Kopitiam is turning everyday makan trips into a neighbourhood food adventure with a new series of regional campaigns across Singapore, offering diners the chance to discover food spots while collecting limited edition merchandise inspired by local hawker culture.
Running from 15 October to 21 November 2026, the Neighbourhood Makan Trail will cover 19 participating Kopitiam and Bagus by Kopitiam outlets across the East, North and West. With a minimum spend of $15 at participating outlets, diners can take part in different experiences depending on the region, including a seven-stop charm trail in the West, daily prize draws in the East and a DIY 3D Keycap Keychain experience in the North.
In the West, the collectible bag charm trail will run from 17 October to 15 November across seven participating outlets. Diners who spend at least $15, using up to three combined same day receipts, can draw a coloured ball to receive a guaranteed prize. Rewards include Kopitiam vouchers and drinks, blind bag keychains and fans, as well as the limited edition Kopitiam Everyday Pouch, a customisable mobile phone sling pouch.
The pouch can be personalised with food inspired charms featuring familiar local favourites such as wanton mee, laksa and nasi lemak. There are 18 charm designs to collect, including seven outlet exclusive designs and 11 generic designs. Each pouch comes with two generic charms and one exclusive charm.
Diners can collect all seven exclusive charms by visiting participating Kopitiam outlets at Hillion Mall, 475 Choa Chu Kang, 253 Keat Hong, JEM Mall, Jurong Point, West Mall and Yew Tee Square.
The West activations will run from 12pm to 8pm while stocks last. The first weekend on 17 and 18 October will take place at Kopitiam Food Hall at Hillion Mall and Kopitiam Corner at 475 Choa Chu Kang, followed by 253 Keat Hong Market & Food Centre on 24 and 25 October. Kopitiam Food Hall at JEM Mall will host the activation on 31 October and 1 November, followed by Kopitiam Food Hall at Jurong Point and Kopitiam West Mall on 7 and 8 November. The final activation will take place at Kopitiam Yew Tee Square on 14 and 15 November.
In the East, diners can take part in daily prize activities from 15 October to 21 November. With a minimum spend of $15 using up to two combined same day receipts, qualifying diners can spin a wheel to win Kopitiam merchandise, vouchers, a stainless-steel vacuum flask, a macaron mini-Bluetooth speaker and other prizes.
The East campaign will also feature the limited edition Kopitiam Everyday Pouch, which comes with two generic charms and one exclusive charm inspired by local favourites including ice kachang, satay and kaya butter toast. Six charm designs will be exclusive to individual outlets, alongside 11 generic designs available across the participating locations.
Food options highlighted in the East include Na Na Curry at Kopitiam at Tampines Mall, which serves aromatic curry with a hint of coconut milk. Its menu includes Curry Fish Head, Curry Chicken and mutton dishes, which can be paired with rice or bread. OMMA Chicken Soup at Kopitiam at Paya Lebar Quarter offers Korean inspired chicken soup with herbal ginseng and collagen options.
Participating East locations include Kopitiam outlets at Paya Lebar Quarter, Tampines Mall, Marina Bay Financial Centre and Parkway Parade, as well as Bagus Food Hall at Paya Lebar Square and Pasir Ris Mall.
The East activations will generally run from 12pm to 8pm while stocks last, with the Marina Bay Financial Centre activation on 15 and 16 October running from 11am to 6pm. The remaining dates are 23 and 24 October at Kopitiam Food Hall at Parkway Parade, 30 and 31 October at Bagus by Kopitiam at Paya Lebar Square, 6 and 7 November at Kopitiam at Tampines Mall, 13 and 14 November at Bagus by Kopitiam at Pasir Ris Mall, and 20 and 21 November at Kopitiam at Paya Lebar Quarter.
Meanwhile, diners in the North can build and customise their own limited edition Kopitiam 3D Keycap Keychain from 17 October to 1 November. A minimum spend of $15, using up to two combined same day receipts, is required to participate.
The hands-on DIY activation will travel across six participating outlets, including Kopitiam at Northpoint City, AMK Hub, Sembawang Shopping Centre and Sembawang MRT, as well as Bagus Food Hall at Causeway Point and Northpoint City.
The North activations will run from 12pm to 8pm while stocks last. On 17 and 18 October, diners can visit Bagus Causeway Point and Kopitiam at Northpoint City. The activation will move to Kopitiam at AMK Hub and Sembawang Shopping Centre Kopitiam Food Hall on 24 and 25 October, before concluding at Kopitiam at Sembawang MRT and Bagus Food Hall at Northpoint City on 31 October and 1 November.
With three different experiences across Singapore, the Neighbourhood Makan Trail gives diners additional ways to explore participating Kopitiam and Bagus by Kopitiam outlets while collecting merchandise inspired by familiar local food culture. All merchandise and prizes are available while stocks last, with other terms and conditions applying.
