Sulwhasoo is marking 60 years of its iconic Concentrated Ginseng Rejuvenating Cream with an immersive pop up at ION Orchard, featuring a special appearance by global ambassador Lim Yoona on 11 September 2026.
Held at the Level 1 Atrium of ION Orchard, the celebration brought together fans, media, invited guests and beauty enthusiasts to commemorate six decades of Sulwhasoo’s heritage, innovation and expertise in ginseng research.
Lim Yoona, known for her timeless elegance and beauty, joined the anniversary celebration as part of her role as Sulwhasoo’s Global Ambassador. The brand’s “Beauty Crafted in Time” philosophy centres on the idea that beauty is shaped through the experiences and moments accumulated throughout life.
During her visit, Lim Yoona explored the immersive pop up and learned more about Sulwhasoo’s six decades of ginseng research and the development of its signature anti-ageing cream. She visited the different zones within the space, discovering the science, craftsmanship and innovation behind the Concentrated Ginseng Rejuvenating Cream.
She also interacted with guests and shared beauty tips, creating opportunities for fans to meet the global ambassador. Her appearance attracted a large crowd to ION Orchard, with fans gathering to catch a glimpse of the star and mark the anniversary milestone with Sulwhasoo.
The Concentrated Ginseng Rejuvenating Cream 60th Anniversary Pop Up takes visitors through the product’s history, evolution and key benefits through several interactive spaces.
The Cinema Zone features an immersive video montage highlighting Sulwhasoo’s six decades of ginseng research, offering visitors an introduction to the brand’s heritage and its longstanding focus on ginseng science.
The Layered Zone provides an interactive and sensory experience centred on the key benefits of the Concentrated Ginseng Rejuvenating Cream. Visitors can explore the product’s qualities and formulation through the experience.
At the Highlight Zone, guests can discover the Concentrated Ginseng Rejuvenating Cream range and learn more about the research, innovation and expertise behind its development.
As part of the anniversary celebration, Sulwhasoo is also offering a pop up exclusive Concentrated Ginseng Rejuvenating Cream Set priced at S$330.
The limited-edition set includes the Sulwhasoo Concentrated Ginseng Rejuvenating Cream 50ml, Concentrated Ginseng Rejuvenating Cleansing Foam 50g, First Care Activating Serum 15ml, Concentrated Ginseng Rejuvenating Serum 8ml and Concentrated Ginseng Rejuvenating Eye Cream 4ml.
The skincare collection is designed as a complete ritual covering cleansing, preparation, intensive treatment and targeted care. The set features the brand’s ginseng powered formulas and the iconic cream in a limited edition 60th anniversary design.
The exclusive set is available only at the ION Orchard pop up while stocks last.
The Sulwhasoo Concentrated Ginseng Rejuvenating Cream 60th Anniversary Pop Up runs from 10 to 20 September 2026, daily from 10am to 10pm, at the L1 Atrium of ION Orchard. https://alvinology.com/2026/09/09/watsons-get-active-returns-to-suntec-city-with-fitness-challenges-deals-and-rewards/
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