Starbucks Singapore Marks 30 Years of Shared Moments with Pumpkin Spice, Peanuts and Jay Chou Collections

Starbucks Singapore is marking its 30th anniversary with a year of celebrations centred on the everyday moments and connections that have brought customers together over coffee.

The brand’s 30 Years of Shared Moments campaign celebrates three decades of Starbucks Singapore as a gathering place for first meetings, first dates, study sessions, celebrations and quiet breaks. The anniversary also recognises the customers, partners and communities who have helped shape the Starbucks experience in Singapore over the years.

From 9 September 2026, customers can share their favourite Starbucks memories as part of the anniversary celebrations. Selected submissions will be featured during the campaign, with winners receiving 30 complimentary handcrafted beverages and an exclusive Starbucks 30th Anniversary gift. Every participant will also receive a mystery thank you treat.

The anniversary celebrations coincide with the return of Starbucks’ seasonal Pumpkin Spice Latte, alongside several cold versions suited to Singapore’s tropical weather. Available from 9 September, the Pumpkin Spice range includes the classic Pumpkin Spice Latte, Pumpkin Spice Oatmilk Iced Shaken Latte, Pumpkin Spice Coffee Frappuccino, Pumpkin Spice Cold Brew and Nitro Pumpkin Spice Cold Brew.

The signature Pumpkin Spice Latte combines Starbucks espresso roast with steamed milk, pumpkin spice sauce, whipped cream and pumpkin pie topping. The seasonal drinks will be available at Starbucks stores and through Mobile Order & Pay, as well as GrabFood and foodpanda, with the exception of Nitro Pumpkin Spice Cold Brew. All offerings are available while stocks last.

Starbucks Singapore is also welcoming the season with a new Peanuts + Starbucks Collection inspired by the animated Halloween special that first aired in 1966. The 10-piece collection features familiar Peanuts characters alongside the mythical Great Pumpkin, drawing inspiration from the autumnal theme of the Pumpkin Spice Latte.

Among the highlights is a limited-edition Snoopy Glass Cold Cup featuring a Woodstock straw topper, pumpkin coloured hat and seasonal green scarf. Starbucks will also launch a die cut Snoopy Starbucks Card showing Snoopy serving a drink on a pumpkin.

The Peanuts + Starbucks Collection will be available from 15 September 2026 in Starbucks stores and on LazMall from 12pm. Purchases will be limited to two pieces per item per customer, while stocks last.

Music fans will also have a new collection to look forward to with the Jay Chou + Starbucks collaboration. Inspired by the way people revisit favourite songs and familiar coffee moments, the limited-edition drinkware collection brings elements of Jay Chou’s artistic identity into everyday coffee rituals.

The three-piece collection includes colour shifting tumblers and cold cups featuring lyrics and motifs associated with Jay Chou’s musical world. Accessories including keychains and pouches add a collectible element to the designs.

The Jay Chou + Starbucks collection will launch on 9 September 2026 at selected Starbucks stores, the Starbucks Online Store from 10am and LazMall from 12pm, while stocks last.

Selected stores carrying the collection include 37 Smith Street, Airport Terminal 2, Bugis Junction, Century Square, City Square Mall, Concourse, Gardens By The Bay, ION Orchard, Jewel 2, Jurong Point, Marina Bay Sands, NEX, North Point City, One Fullerton, Paragon, Paya Lebar Square, Plaza Singapura, Raffles City Level 2, Takashimaya, Terminal 3 Departure, Transit North 2, Universal Studio, VivoCity 3, Weave Resorts World Sentosa and West Gate.