Spotted at Tekka Mall in Singapore:

Picture taken by Calixto Tay, my parter at Originally.US

Picture taken by Calixto Tay, my parter at Originally.US

Honest advertising from Apple on their latest iPhone 6 and how the phone can bend like cardboard. 

The phone is said to be bending because of its aluminium shell. Its larger size compared with previous models is making it especially susceptible to bending, and some users have already bent theirs by simply putting their phones in their pockets and sitting down.

Naturally, parodies came out nearly as soon as the news itself. Here’s a mock poster of the iPhone 6′s “new” feature:

Strangely, Apple decided to run a real outdoor advertisement in Singapore touting this hidden feature of the iPhone 6. Cool isn’t it?