TUMI is taking inspiration from rugged alpine landscapes for its Fall/Winter 2026 collection, pairing new travel and lifestyle pieces with a seasonal campaign starring long time Global Brand Ambassador and McLaren Mastercard Formula 1 driver Lando Norris.
Built around TUMI’s belief that there is always another peak to reach, the campaign follows Norris and a travel partner through the dramatic highlands of Scotland. Directed by Valentin Florian and photographed by Theo Gosselin, the campaign contrasts the region’s rugged terrain with the refined aesthetic of TUMI’s latest collection.
The Fall/Winter 2026 offering builds on TUMI’s established silhouettes while introducing new colours, materials and designs aimed at modern travellers. The latest generation of TUMI Alpha, which launched in spring, receives a seasonal update with Deep Pine featured across 19 Degree, 19 Degree Front Access, Harrison and Alpha. Voyageur Nylon adds Alpine Green and Rosewood, while Alpha introduces an expanded selection of silhouettes in a camouflage print. Alpha Bravo, Olas, Belden and Nassau are also presented in earthy neutral tones.
Harrison, known for its minimalist approach, gets further updates through woven leather details and tactical embossed leather in cognac. The collection also introduces new material and colour combinations including Cognac Bombe and Taupe/Black Woven, alongside smaller carry silhouettes designed to bring the Harrison aesthetic into everyday use.
A key new addition for the season is TUMI Axis, a streamlined collection designed around modern everyday performance. Lightweight construction and a clean aesthetic are combined with an organisation system intended to keep daily essentials in place. The collection launches across four versatile silhouettes in Black, Navy and Black Reflective.
For women, the Voyageur Leather collection introduces new Q Tote silhouettes designed to transition between work, travel and everyday activities. Made from supple leather with refined hardware, the bags combine practical organisation with a more elevated finish. Colour options include Black/Light Gold, Rosewood and Alpine Green.
The 19 Degree collection also receives an alpine inspired update. Made from polycarbonate, the range combines sculptural design with lightweight durability and includes seasonal Deep Pine and Salt colourways across selected silhouettes. These include the Expandable Carry On, Large Expandable Checked, Large Trunk, Front Access Expandable Carry On and Large Front Access Expandable Checked.
The TUMI Alpha collection continues into the new season with Deep Pine, Forest Camo and Grey Reflective across selected styles including the Dual Access Expandable Carry On, Medium Crossbody and TUMI Brief Pack.
Meanwhile, the TUMI Harrison collection expands with additional materials, colours and silhouettes. Cognac Bombe joins the collection as a permanent option, while Taupe/Black Woven introduces a woven construction to Harrison’s clean lines. Two new designs, the Macri Small Crossbody and Thatcher Sling, provide additional options for carrying the collection across different occasions. Other colourways include Deep Pine Bombe and Midnight Black.
Beyond the products, TUMI is positioning Fall/Winter 2026 as a broader global brand campaign, with immersive experiences, activations and content planned across key markets. The season continues the brand’s focus on combining performance, functionality and luxury, with its alpine inspired campaign providing the backdrop for its latest interpretation of travel and everyday movement.
