Ginseng Gets a Convenient New Format With BRAND’S Ginseng Essence Honey Jelly Strip

BRAND’S, under Suntory Beverage & Food Health Enrichment (SBFHE), has launched its new BRAND’S Ginseng Essence Honey Jelly Strip in Singapore, offering ginseng in a portable, ready-to-eat format.

Each 15g strip contains American ginseng extract, Panax ginseng extract, Mai Men Dong and Schisandra berry extract, combined with honey for a sweeter taste. It can be consumed directly from the sachet without water or preparation, and is best enjoyed chilled.

According to BRAND’S, American ginseng is used to help alleviate signs of fatigue and support recovery, while Panax ginseng supports vitality and immunity. The product is designed for use during workdays, commutes, travel and other everyday situations.

Omer Malik, Chief Executive Officer of Suntory Beverage & Food Health Enrichment, said the launch reflects growing demand for wellness products that are convenient and easy to incorporate into daily routines.

The new product is part of Suntory Beverage and Food Asia’s wider portfolio of wellness and beverage innovations across the region, which is guided by its Seikatsusha approach to understanding consumers and their lifestyles, aspirations and needs. Other recent launches across the region include BOSS Coffee Yuzu Black, Suntory Hy! Water Lock and Pepsi Treats Dubai Chocolate Zero Sugar.

BRAND’S Ginseng Essence Honey Jelly Strip is available in 1-strip, 5-strip and 12-strip packs at Cold Storage, FairPrice, Giant, Guardian, Sheng Siong and Shopee. It will soon be available at 7-Eleven, Cheers and Lazada.

The recommended retail prices are S$2.80 for 1 strip, S$13.50 for 5 strips and S$28.80 for 12 strips. Promotional prices of S$2, S$10 and S$24 respectively are available until 30 September 2026.