CASETiFY Marks 15 Years of Customisation with New G-DRAGON PLAYSET Collection

CASETiFY is celebrating 15 years of customisation with a new collection created with global icon G-DRAGON, expanding its partnership with the South Korean music and fashion star through a colourful range designed around personal expression.

The new MAKE iT YOURS collection introduces the CASETiFY PLAYSET, a customisable toolkit that goes beyond traditional phone protection. The collection encourages users to build their own combinations by mixing and matching cases, accessories, charms and personalised designs.

At the heart of the collection is CASETiFY’s new and improved Impact Case, available with a high gloss Glaze backplate designed to keep custom prints protected with a scratch resistant finish. A reflective Mirror backplate option is also available, offering a practical surface for quick touch ups while on the go.

The collection features 10 expressive prints in a palette of vibrant candy inspired colours. Designs range from cosmic stars to pop hearts, with customisable text options allowing users to create phone cases that reflect their individual style.

CASETiFY has also introduced a range of tactile accessories, including Jelly Wristlets, Snappy Candy Mirror Grip Stands and Glitter Silicone Charm Cubes. The accessories can be attached and swapped using CASETiFY’s Love Lock magnetic attachment system. The system is available through the Snappy Love Lock MagSafe Holder and Grip Stand.

Another new addition is the CASETiFY Alphabet Plush collection, featuring individual characters representing each letter of the alphabet. Each plush character has its own design, texture and material, and can be used as a bag charm or attached directly to compatible phone cases through the Love Lock system.

The collection is organised into three bundle options: the iCON PLAYSET, LOVE POP PLAYSET and NOVA PLAYSET. Each PLAYSET purchase comes with a sticker pack featuring the collection’s graphics and an exclusive photo card pack featuring G-DRAGON.

The collaboration also extends into CASETiFY’s travel range, with the collection’s colourful prints appearing on the Bounce Suitcase.

To mark the launch, CASETiFY will host an experiential event at its Dosan Flagship store in Seoul. The space will be transformed into an interactive PLAYSET experience featuring giant plush installations, a Charm Cube workshop bar and an immersive Charm Cube foam pit room. Visitors will also be able to create custom prints and experiment with different accessory combinations to build their own CASETiFY PLAYSETS.

The MAKE iT YOURS collection will be available globally through CASETiFY’s website and selected CASETiFY STUDiO retail locations. Prices range from S$9 to S$99.