MILO Sports Day Socks Bring School Sports Day Nostalgia to Life in New Limited-Edition Pack

MILO Singapore is adding a playful new twist to its MILO Van Sachets with the launch of limited-edition MILO Sports Day Socks, available exclusively in Singapore for a limited time.

The new socks collection draws inspiration from the energy, excitement and familiar personalities found at school Sports Day. There are six designs to collect, with each pair representing a different Sports Day character.

The MILO MVP represents the competitive runner always sprinting for glory, while the MILO Cheerleader is the energetic supporter keeping everyone motivated. The MILO Fan captures those who are there for the fun and the chance to enjoy an ice-cold cup of MILO from the MILO Van.

For the naturally athletic, there is the MILO NAPFA Gold character, inspired by those who are always aiming for top marks and breaking records. The MILO Hunters represent fans who will track down the nearest MILO Van whenever they spot one, while the MILO Repeat Queuers are those who believe one cup is never enough and are ready to queue up for another.

Each MILO Van Sachets Promotional Pack comes with one random pair of free size MILO Sports Day Socks, giving consumers an element of surprise as they collect the six designs.

The promotional packs build on the MILO Van Sachets launched earlier this year, which allow MILO fans to recreate the MILO Van experience at home. Consumers simply need to add cold water to enjoy an ice-cold cup of MILO.

Priced at S$8.95, the MILO Van Sachets Promotional Pack will be progressively available at major supermarkets and e retailers across Singapore from 18 August 2026, while stocks last.

For the latest updates, MILO Singapore fans can follow @milosingapore on Facebook and Instagram.