Power Entertainment officially announced the signing of the multi-talented actress, singer, and style icon Sandara Park for exclusive representation across Southeast Asia. This business move, which was officially revealed to the public on July 16, 2026, marks a major milestone for both the artist and the entertainment company. Power Entertainment is not only taking on a management role but has also stepped up as a strategic partner and investor with Aradnas.
Sandara Park is widely recognised and best known as a beloved member of the K pop girl group 2NE1. She has maintained an enduring popularity that spans from South Korea to the Philippines and beyond, allowing her to continue to command a loyal pan Asian fanbase.
By securing this representation agreement, Power Entertainment aims to leverage its extensive regional network to bring the superstar much closer to her dedicated fans. The company plans to achieve this goal through a diversified lineup of upcoming activities, which will include new music releases, live events, digital content creation, and exclusive brand collaborations.
David Yong, who serves as a key player in Power Entertainment, expressed immense enthusiasm regarding this new venture. He noted that Sandara Park is a one of a kind icon whose connection with Southeast Asian audiences remains completely unmatched in the industry. Yong further explained that the company has carefully curated a robust schedule designed to celebrate her impressive legacy while simultaneously introducing her immense talents to brand new audiences across the entire region. From organising major fan events to securing strategic corporate partnerships, Yong stated that the team is incredibly thrilled to power the next exciting chapter of her career in Southeast Asia.
The celebrated artist also shared her personal excitement regarding the new regional alignment. Sandara Park stated that Southeast Asia has always felt like home to her, noting that the energy, love, and support from her fans in the region have been incredibly strong throughout her entire career. She expressed deep gratitude by specifically stating she is thankful to David Yong and Power Entertainment for successfully bringing this collaborative partnership to life. Furthermore, she mentioned that she is eagerly looking forward to many more years of meaningful collaboration ahead.
This partnership also brings significant attention to Aradnas, which is the personal label of the K pop artist, actress, and entertainer. Established in 2026, Aradnas serves as a dedicated creative platform designed specifically for her own music and various artistic projects. The newly founded label’s very first debut release is the single album titled rePRISM, which officially marks the beginning of a multi phase artistic series. This ongoing creative series is conceptualized to explore the theme of identity through a combination of sound and visual storytelling.
Sandara Park Partners With Power Entertainment For Exclusive Southeast Asian RepresentationPower Entertainment and Aradnas have both confirmed that they will announce more specific details regarding their joint schedule in the weeks ahead.
