Power Entertainment officially announced the signing of the multi-talented actress, singer, and style icon Sandara Park for a non-exclusive collaborative partner for selected projects and business opportunities in Southeast Asia.
Sandara Park is widely recognised and best known as a beloved member of the K pop girl group 2NE1. She has maintained an enduring popularity that spans from South Korea to the Philippines and beyond, allowing her to continue to command a loyal pan Asian fanbase.
With this collaboration, Power Entertainment aims to leverage its regional network to bring the superstar much closer to her dedicated fans. The company plans to achieve this goal through a diversified lineup of upcoming activities, which will include new music releases, live events, digital content creation, and brand collaborations.
“Sandara Park is a one-of-a-kind icon whose connection with Southeast Asian audiences is unmatched,” said David Yong, a key player in Power Entertainment. “We have curated a schedule that celebrates her legacy while introducing her to new audiences across the region. From major fan events to strategic partnerships, we are thrilled to power the next chapter of her career in Southeast Asia.”
Correction: This article was updated to clarify that Power Entertainment is a non-exclusive collaborative partner for selected projects and business opportunities in Southeast Asia and does not hold exclusive representation or management rights for Sandara Park. Statements incorrectly attributed to Sandara Park and ARADNAS have also been removed.
