Fans of K pop girl group I-dle were treated to an unforgettable experience as MINNIE graced the OWNDAYS OWN “your” DAYS pop up event at Plaza Singapura earlier this week on 11 June.
The mall’s atrium was buzzing as approximately 1,000 devoted supporters gathered to catch a glimpse of the popular K-pop idol. The atmosphere came alive when MINNIE engaged with fans throughout an interview segment, with her special appearance serving as a major highlight for the brand’s ongoing pop up event.
Known for her versatile sense of style, MINNIE embodies the core spirit of the OWN “your” DAYS campaign, which is an initiative that celebrates personal confidence, adaptability, and the beauty of self expression. Her bold yet adaptable fashion sense establishes her as a natural muse for the brand new OWNDAYS PhotoShade lens collection, reflecting the seamless balance between high fashion, practical function, and personal self expression.
Throughout the duration of the event, MINNIE enthusiastically explored the various immersive zones of the pop up. She also took the opportunity to share her favourite eyewear pieces.
A major focus of the pop up is the OWNDAYS PhotoShade Collection, which officially launched on 1 June 2026. This collection is designed for the modern individual who needs to frequently moves seamlessly between varying environments. These intelligent lenses automatically adjust to both light and UV intensity by steadily darkening, therefore offering clear vision across both indoor and outdoor settings.
The brand new series prominently features two distinct technical innovations that are engineered to support many different lifestyles and personal preferences.
OWNDAYS PhotoShade Collection
The standard OWNDAYS PhotoShade lenses deliver significant glare reduction and impressively sharp vision without ever compromising visual contrast or natural colour perception when fully activated.
Other standout features of this line include the ability to block 100% of harmful UV rays and high energy visible light up to 420nm, which actively helps to protect the wearer against serious conditions such as cataracts and age related macular degeneration. These lenses also help to reliably filter the blue light that is regularly emitted from digital devices, effectively reducing uncomfortable eye fatigue during periods of prolonged screen time.
Designed specifically for maximum everyday convenience, the lenses can successfully activate in as little as 10 seconds when directly exposed to bright sunlight. They adjust reliably to deliver consistent overall performance across widely varying temperatures and are currently available to purchase in six colours, namely Matcha, Sakura, Hojicha, Pebble, Lavender, and Indigo.
For individuals seeking even more specialised eye protection, the brand also introduced the OWNDAYS PhotoShade Ultra Collection.
This specific variant is thoughtfully designed for maximum ocular comfort under intensely bright sunlight. The Ultra Collection darkens significantly further than the standard line, making it the ideal choice for individuals who experience high light sensitivity. Crucially for motorists, these advanced lenses activate effectively inside cars, providing seamless sun protection behind the steering wheel and completely eliminating the annoying need to constantly switch eyewear while driving. This specific Ultra variant is currently available in two highly versatile colours, which are Hojicha and Pebble.
Exclusive MINNIE Gift with Purchase
With every single purchase of MINNIE’s specific personal picks alongside a PhotoShade lens, customers are officially entitled to receive a special MINNIE gift box.
This highly coveted promotional package includes a beautiful Twilly scarf, exclusive MINNIE photocards, and several other surprises, which are available strictly while overall stocks last.
OWNDAYS OWN “your” DAYS Pop Up
Get a free Matcha when you go for a complimentary eye test during the pop up period.
The OWNDAYS OWN “your” DAYS pop up is located at the Plaza Singapura Atrium, with the event running till 14 June 2026, operating daily from 10AM to 10PM.
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