Starbucks Singapore is bringing a fresh taste of home to its stores with a new lineup of Singapore inspired beverages, food and merchandise as part of its National Day celebrations and ongoing 30th anniversary festivities.
Headlining the seasonal launch is the new Starbucks Kopi Siew Dai, the brand’s take on one of Singapore’s most familiar coffee orders. Crafted with 100 per cent Arabica coffee, the beverage captures the bold character of traditional kopi while offering the smoother flavour profile associated with Starbucks coffee. Available hot or iced in a Tall size for S$4.90, the drink joins the new Reset Set, which pairs the Kopi Siew Dai with a warm mini croissant served with either kaya or peanut butter and a slice of butter for S$6.90. The beverage will be available from 15 July through Starbucks stores, Mobile Order and Pay, Starbucks Delivers, GrabFood and Foodpanda, while the Reset Set will be available in stores and via Mobile Order and Pay from 11.30am to 3.59am.
The celebrations continue with three Singapore exclusive beverages inspired by the iconic kaya toast breakfast. The new Kaya Toast Latte, Iced Kaya Toast Latte and Kaya Toast Coffee Frappuccino combine Starbucks Signature Espresso or Frappuccino Roast with velvety milk and rich kaya flavours, finished with buttery croutons that recreate the texture of crisp toast. The Kaya Toast Latte, available hot or iced, is priced at S$7.90, while the Kaya Toast Coffee Frappuccino is priced at S$8.50. The drinks launch on 15 July, with the Frappuccino also available through Starbucks Delivers and GrabFood from the same date and Foodpanda from 22 July.
Alongside the beverages, Starbucks has introduced a range of local inspired food offerings designed for breakfast, lunch and snack breaks. The menu includes the Mini Kaya Butter Croissant and Mini Peanut Butter Croissant priced at S$3.90, the returning Nonya Curry Chicken Prata Pie at S$7.90, the XL Chicken Char Siew Puff at S$6.50, as well as desserts including the Cempedak Tart, Kaya Pistachio Cake and the returning Kueh Salat Cheesecake, each offering familiar Singaporean flavours with a Starbucks twist.
The merchandise collection has also expanded with new Peranakan inspired products featuring colourful tile motifs across mugs, tumblers and Bearista accessories. New additions will roll out from 15 July, while the Peranakan inspired stainless steel tumbler and Bearista plush keychain are already available in stores, the Starbucks Online Store, LazMall and ShopeeMall while stocks last.
Fans of Starbucks collectibles can also look forward to the new Pink Bearista Glass Cold Cup, featuring a Bearista wearing a pink cap paired with a strawberry themed straw topper. Available only at selected stores and through the Starbucks Online Store while stocks last, it joins the seasonal merchandise lineup following the popularity of the earlier Bearista glass cup release.
Adding to the local theme is the new Retro Colourways Collection, inspired by Singapore’s traditional kopitiam culture and the familiar tables and stools found at HDB void decks. Featuring drinkware, tote bags, reusable bags and cardholder lanyards in classic red and blue colourways, the collection blends nostalgic design with modern everyday functionality.
To mark the launch, Starbucks Rewards members can also enjoy a limited time promotion until 16 July. Members will receive three vouchers offering any two Tall beverages for S$9.90 between 2pm and 8pm for in store purchases. The promotion includes all Tall drinks, including matcha beverages, excluding Starbucks Reserve exclusive drinks. Beyond seasonal promotions, Starbucks Rewards members continue to enjoy benefits including Stars with every purchase, birthday treats and exclusive member rewards throughout the year.
