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Lenovo Singapore is marking its role as the Official Technology Partner of the FIFA World Cup 2026 with a wide-ranging lineup of fan experiences, technology showcases and community initiatives, headlined by a partnership with Singapore football legend Fandi Ahmad. The campaign brings together football, innovation and youth development through immersive activations across the city, AI-powered sports technology projects and exclusive opportunities for fans to connect with some of the sport’s biggest names.
As Lenovo Singapore’s official brand ambassador, Fandi Ahmad will front a series of marketing and community campaigns leading up to and throughout the FIFA World Cup 2026. The collaboration reflects Lenovo’s belief that technology can empower people to achieve their goals, unlock potential and stay connected across generations. This message resonates with aspiring athletes, students and everyday users who rely on technology to learn, create and perform at their best.
Fandi’s involvement will span several major initiatives, including officiating the launch of Lenovo’s Re Experience Store at *SCAPE alongside his son Irfan Fandi, who joins him as a Lenovo FIFA Creator. He will also participate in The Kickback’s meet and greet session at *SCAPE, where he will share insights from his football journey, discuss resilience and career development, and engage fans during an open question and answer segment before kicking off The Kickback’s 3v3 futsal finals. Fans will also have the chance to meet Fandi during the special “Breakfast with the Legends” event on 18 July at Adventure Cove Waterpark, where attendees can enjoy breakfast, hear stories from both Fandi and former England striker Michael Owen, take photographs and collect autographs.
Football fans can also look forward to a range of interactive experiences powered by Lenovo at key World Cup screening venues across Singapore. From 11 June to 20 July, Lenovo’s AI Photobooth will be available at CHIJMES Mini Lawn and Arcade @ The Capitol Kempinski. Visitors can pose for a photo, choose their favourite national team jersey and instantly receive an AI-generated footballer avatar in full kit, downloadable via QR code. Lenovo is also powering live match screenings at CHIJMES, where fans can catch the action on a massive 360-inch screen, as well as at Arcade @ The Capitol Kempinski and the Outdoor Plaza, where daily screenings will be held throughout the tournament.
The company is also sponsoring prizes for the “Spend & Score” campaign at CHIJMES and Capitol Singapore. Shoppers who spend at least $40 at either destination can submit their receipts through a QR code to participate in a football-themed digital game with instant rewards. Every participant will automatically qualify for a Grand Draw featuring premium technology prizes, including the top prize of a Lenovo Yoga Slim 7i Ultra FIFA World Cup 26 Edition laptop. During the knockout stages, fans can further increase their chances of winning by correctly predicting the tournament champion and earning ten times more entries into the draw.
Beyond the city centre, Lenovo is extending its World Cup involvement to Resorts World Sentosa, where it serves as the Official Technology Partner for the Hypebeast Cup Singapore at WEAVE. Running from 22 June to 19 July, the four-week sports and lifestyle event will feature a three-week EA SPORTS FC tournament, exclusive merchandise including the Hypebeast Cup Singapore 2026 jersey and attractive prizes such as the PlayStation 5 Pro.
A major highlight of Lenovo’s FIFA World Cup programme is the launch of the Re Experience Store at *SCAPE. Opening on 12 June as part of X *SCAPE: Sports Edition and Singapore’s Youth Month celebrations, the activation will run until 31 July. The experiential space combines football and technology, allowing visitors to explore how Lenovo’s devices, services and solutions support tournament operations, enhance fan engagement and help transform the overall sporting experience.
Lenovo’s commitment to football extends beyond fan engagement through the launch of the Lenovo AI Foundry programme in partnership with the Institute of Technical Education. The year-long pilot project will leverage motion capture technology and AI prediction models to support the development of junior football coaches. Drawing on Fandi Ahmad’s coaching expertise, the initiative brings together students from ITE College Central’s School of AI and School of Sports Science, who will contribute to the project as part of their industry attachments. The programme represents the first of several planned sports technology collaborations and underscores Lenovo’s ambition to use its FIFA World Cup partnership to create meaningful contributions to Singapore’s sporting ecosystem.
