POP MART’s CRYBABY Cry Me an Ocean Series Makes Waves on Shopee Singapore

Fans of designer collectibles can look forward to a new launch as Shopee teams up with POP MART to bring the highly anticipated CRYBABY Cry Me an Ocean Series to Singapore from 15 May at 10am.

The launch introduces a new ocean inspired collection featuring CRYBABY in eight different product formats, including figurines, plush pendants, and other collectibles. Known for its emotional storytelling and expressive designs, the latest collection reimagines each CRYBABY character as a sea creature, reflecting themes of emotions, inner worlds, and personal journeys through imaginative ocean inspired aesthetics.

Since its debut in 2017, CRYBABY has grown into one of POP MART’s most recognisable collectible characters worldwide. The brand continues to enjoy rising popularity both globally and in Singapore, where collectors have embraced its unique designs and strong collectability.

Reflecting its rapid growth, CRYBABY generated RMB2.93 billion, approximately US$428 million, in revenue in 2025, marking a 151.4% year on year increase.

POP MART also remains one of the top performing collectible brands on Shopee Singapore, highlighting strong demand among local consumers for collectible intellectual property products and limited edition releases.

As part of the Shopee campaign, shoppers can enjoy exclusive vouchers and gifts with purchase available only through the platform while stocks last. Voucher deals include S$3 off with a minimum spend of S$50 and S$7 off with a minimum spend of S$88.

Collectors who spend at least S$69.90 will receive a CRYBABY Bandana, limited to 1,500 pieces. Those spending S$89.90 can receive a CRYBABY Eye Mask with 1,000 pieces available, while shoppers spending S$159.90 will qualify for a CRYBABY Picnic Mat, limited to 450 pieces.

Fans can also join POP MART’s Shopee brand membership programme to unlock additional vouchers and redeem points for exclusive merchandise.

The launch is expected to draw strong interest from both seasoned collectors and new fans, especially with limited quantities available. Shopee also shared that new POP MART collections will continue launching every Friday at 10am, while weekly Shopee livestreams every Thursday and Friday will give fans a closer look at upcoming releases and popular collectibles.

Collectors can explore the CRYBABY Cry Me an Ocean Series through the POP MART Official Store on Shopee once the launch goes live.