Rosé is back at the centre of PUMA’s latest campaign, as the brand reintroduces its archival inspired H-Street sneaker with a fresh perspective for today’s streetwear scene. In the second chapter of the campaign, the setting shifts to a quiet neighbourhood where everyday routines take on a subtly surreal edge, with the H-Street seamlessly woven into Rosé’s world.
The campaign presents a familiar yet slightly offbeat atmosphere, where trimmed hedges and calm streets become the backdrop for the sneaker’s return. Fresh out of the box, the H-Street is positioned as both a lifestyle essential and a statement piece, reflecting a blend of simplicity and individuality that mirrors Rosé’s presence.
Rooted in performance heritage, the H-Street traces its origins to PUMA’s early 2000s running spikes and the late 90s Harambee silhouette, a lightweight racing model named after a Swahili phrase meaning “pull together”. Known for its low profile shape and breathable mesh upper, the design stays close to its track and field DNA while incorporating subtle updates that make it relevant for modern wear.
This latest iteration arrives in an Ivory colourway accented with metallic details, balancing understated tones with flashes of shine. Signature elements such as the streamlined form, T shaped toe box, and sprint inspired proportions remain intact, reinforcing the sneaker’s identity as a performance icon adapted for everyday use.
First introduced as a lifestyle model in 2003, the H-Street continues to evolve for a new generation of sneaker enthusiasts. With Rosé leading the campaign, the silhouette gains renewed cultural relevance, bridging its athletic roots with contemporary fashion and street style.
The PUMA H-Street will be available from May 7, 2026 via PUMA’s official website, selected retail stores including 313 at Somerset and VivoCity, as well as selected Limited Edt outlets.
