Fashion designer Cecilie Bahnsen and ASICS SportStyle have revealed the latest chapter in their ongoing collaboration with the launch of the new GEL-QUANTUM 360 I sneaker.
Blending ASICS’ performance-driven technology with Bahnsen’s signature modern femininity, the new design reinterprets one of the brand’s iconic silhouettes through a minimalist yet highly refined lens.
A Fresh Take on Everyday Performance Footwear
The GEL-QUANTUM 360 I has been transformed into a sleek slip-on, laceless silhouette, offering enhanced ease, comfort, and functionality for modern lifestyles.
Created for effortless daily wear, the sneaker is designed to move seamlessly between style and practicality, making it suitable for both active routines and fashion-forward wardrobes.
Though visually understated, the shoe reflects an intricate development process where every element has been carefully considered to strike a balance between softness and structure.
Signature Floral Details Meet Technical Innovation
A standout feature of the new collaboration is the integration of Cecilie Bahnsen’s iconic floral motif, woven delicately into the shoe’s construction.
The tactile floral detailing adds a subtle feminine contrast to ASICS’ technical sportswear foundations, resulting in a silhouette that feels both elegant and functional.
The sneaker launches in two colourways:
- Soft Pale Pink
- Timeless Black
The pale pink edition is especially notable as it marks the first full soft pink Cecilie Bahnsen x ASICS shoe, representing a milestone in the creative partnership.
Advanced Comfort with 360-Degree GEL Cushioning
Beneath the stylish upper, the sneaker retains ASICS’ renowned 360-degree GEL technology cushioning, providing premium comfort, impact absorption, and all-day support.
This combination of fashion-led design and technical performance continues to define the collaboration between the two brands.
Campaign Shot in Devon, UK
The campaign for the release was photographed in Devon, United Kingdom, starring model Florence Huntington-Whiteley.
Captured in her family home alongside her two dogs, the imagery reflects themes of calmness, movement, and connection to nature, aligning with ASICS’ philosophy of Sound Mind, Sound Body.
Release Date and Price
The Cecilie Bahnsen x ASICS GEL-QUANTUM 360 I sneaker is now available through select retailers and official ASICS channels.
The sneaker will retail for SGD 359.
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