Shihlin Taiwan Street Food is marking its 23rd anniversary in Singapore with a new collaboration that pairs food culture with everyday lifestyle design.
Teaming up with homegrown brand The Everyday Club, the celebration introduces a range of limited edition merchandise alongside new flavour offerings, giving fans more ways to connect with the brand beyond its signature snacks.
Since opening its doors in 2003, Shihlin Taiwan Street Food has been a familiar sight in shopping malls across Singapore. The brand pioneered the concept of bringing authentic Taiwanese night market snacks to an international audience. Over the past 23 years, it has expanded to boast over 240 outlets spread across five different countries. The brand has built a loyal following with its authentic menu items including the Signature Oyster Mee Sua, Sweet Plum Potato Fries, and various savoury egg crepes.
To celebrate their 23rd anniversary, the company wanted to create something special that fans could keep and enjoy beyond the dining experience.
The collaboration with The Everyday Club feels like a natural fit for the food brand. The Everyday Club is a beloved local creator of bags, apparel, and lifestyle essentials designed for versatility and durability. Their products are made to accompany people through their daily routines and special moments alike.
This joint venture integrates the playful aesthetic of The Everyday Club with the equally vibrant culinary heritage of Shihlin. While Shihlin serves Taiwanese cuisine, its origins and growth story are tied to the Singaporean food and beverage scene. By choosing to work with a rising independent design label, it is a way of giving back to the local communities by supporting local creative talents.
The highlight of this anniversary collection is a limited edition graphic tee.
Priced at S$50 each, the shirt is a vibrant celebration of the two brands. The design prominently features their respective mascots. Fans will instantly recognise Miao Miao, the curious and loyal black cat representing Shihlin, alongside Ball Ball, the cheerful mascot of The Everyday Club.
According to brand lore, Miao Miao is a discerning feline with incredible instincts for street food who decided to loyally guard a humble chicken stand after tasting the best fried chicken in town. The designers have reimagined these characters interacting with signature Shihlin dishes.
The graphics show the mascots playfully engaging with a massive piece of crispy chicken and a hearty bowl of noodles.
Additionally, the artwork includes cheeky visual cues inspired by the brand new Explosive Mala Seasoning, adding a spicy angle to the collectible piece. The introduction of this new seasoning is another major highlight of the anniversary milestone.
For the tees, you can choose from three colours – dusty pink, classic black, and crisp white. The apparel is available in four sizes ranging from small to extra large.
You can purchase the exclusive apparel starting from 30 of April. It will be stocked at The Everyday Club physical retail store situated in Funan at #02-10, as well as on their official website.
At the store, there is also a special Shihlin x The Everyday Club phonebooth whereby fans can leave record a video message for Shihlin for their 23rdh anniversay.
The anniversary celebrations do not stop at clothing.
For those who want to take their love for Taiwanese snacks to the next level, there is a unique home accessory up for grabs. Shihlin is releasing a massive and huggable plush toy shaped like its most famous menu item.
The life sized XXL Chicken Bolster measures a generous 44 by 80 centimetres. This novelty item pays tribute to the legendary XXL Crispy Chicken that has fueled the growth of the company. With over 100 million pieces of the beloved fried chicken sold worldwide to date, the bolster is a fitting homage to a true fan favourite.
The giant chicken bolster is now available at a special promotional price of S$19.90 (usual retail price: S$39.90).
Eager customers can find this quirky collectible at selected Shihlin outlets starting from 21 April. As with all limited run anniversary merchandise, the bolster will only be available while stocks last.
