Culture Cartel And The Wicked Wallop Announce Epic 2027 Street Culture Festival

Culture Cartel will return to Singapore from 15 to 17 January 2027 with its biggest and most ambitious edition to date, taking over Sands Expo and Convention Centre and Bayfront Event Space with a combined footprint of more than 34,000 square metres. Widely regarded as Asia’s definitive all encompassing street culture convention, the upcoming edition will be held in collaboration with The Wicked Wallop and anchored by the theme Wicked Culture.

The announcement was shared during a media announcement party at KADA in Maxwell earlier this week. The party featured a sampling of classic and modified cars and bikes, coupled with live DJ performances.

The 2027 edition marks a significant evolution for the platform, bringing together global icons, regional pioneers and emerging creatives across art, fashion, music, tattoo, toys and custom automotive culture. What started as an indoor convention will now expand into both indoor and outdoor spaces, creating a more immersive and collaborative experience that reflects how street culture exists beyond curated environments and into everyday life.

To be set against the backdrop of Marina Bay Sands, the event will span Halls A, B and C at Sands Expo and Convention Centre alongside the outdoor Bayfront Event Space. The organisers expect more than 30,000 attendees over three days to cement its position as a key fixture in Asia’s cultural and creative calendar.

A major highlight for 2027 will be the collaboration with The Wicked Wallop, Singapore’s custom culture and automotive lifestyle community. The partnership introduces a stronger focus on automotive subculture as part of the broader street culture ecosystem. The outdoor Bayfront Event Space will showcase a curated lineup of custom builds including American hot rods, rare Japanese domestic market icons, European classics, customised motorcycles and café racers, adding a new dimension to the festival experience.

Inside the convention halls, attendees can expect a mix of curated brand activations, exclusive product drops, independent creators, live tattooing, art installations, panel discussions and music performances. The event aims to serve as a platform where commerce, culture and community intersect, while encouraging collaborations and connections across different subcultures.

Live music will also play a key role, with performances taking place across both indoor and outdoor stages. The programming is designed to bring together artists and audiences in a high energy setting shaped by street culture influences.

SPH Media will join as the official media partner for the 2027 edition, leveraging its multi platform reach to amplify the event’s storytelling and connect with youth and young working adults engaged in streetwear, music and subcultures.

Since its debut in 2018, Culture Cartel has grown into a major platform for street and subculture communities, welcoming close to 70,000 attendees across its editions, including a digital format in 2020. The 2027 edition signals a shift not just in scale but in how street culture is experienced, blending indoor and outdoor environments while bridging different creative disciplines and communities.

Co-founder Jeremy Tan said the goal is to continue shaping the narrative of street culture in Asia by driving cultural exchange and championing regional talent, while The Wicked Wallop founder Jap Loh highlighted the importance of bringing automotive expression into the mainstream as part of a broader cultural movement.

More details on participating brands, programming and ticketing will be announced in the coming months.