By Invite Only Unveils “Blooming with miffy” Collection Alongside New Flagship Store at Raffles City

Homegrown jewellery brand By Invite Only is set to return to the whimsical world of miffy this May with its newest release, the “Blooming with miffy” collection, launching on 7 May 2026. The debut also coincides with the opening of its new flagship store at Raffles City Shopping Centre, marking a significant milestone for the brand.

Inspired by the gentle symbolism of growth and new beginnings, the collection draws from the imagery of a carefully tended garden, where beauty unfolds slowly and meaningfully over time. Across eight thoughtfully designed pieces, the collection blends gold, silver, and rose gold finishes with playful, nostalgic charm, offering wearable jewellery that feels both personal and timeless.

A Garden-Inspired Jewellery Story

At the heart of the collection are delicate designs that bring miffy’s world to life through floral motifs and soft sparkle.

The miffy Abloom Studs (S$98) feature a two-piece design intended for layered piercings, pairing a miffy motif adorned with aurora borealis cubic zirconia stones with a matching floral stud reminiscent of a freshly picked wildflower. The result is a light, joyful aesthetic that mirrors morning blooms.

Similarly, the miffy Petal Studs (S$98) offer a mismatched yet harmonious pairing of a shimmering miffy pendant and a floral stud in full bloom, balancing playfulness with understated elegance.

For everyday wear, the miffy Petal Huggies (S$69) combine a petite miffy charm with a floral accent, while the miffy Reversible Huggies (S$89) add versatility with dual-sided miffy expressions designed to reflect different moods.

Necklace and bracelet sets continue the garden narrative. The miffy Posy Necklace (S$89) and matching miffy Posy Bracelet (S$89) feature delicate floral motifs alongside miffy charms, designed to evoke quiet, reflective moments.

The miffy Tulip Bracelet (S$109) draws inspiration from blooming tulips, incorporating mother-of-pearl details for a soft, organic finish, while the miffy Bouquet Charm Necklace (S$129) allows wearers to mix and match charms for a more personalised styling experience.

Exclusive Launch Perks for Shoppers

To celebrate the collection, customers will receive a complimentary By Invite Only + miffy Sage Lipstick Pouch (worth S$69) with a minimum spend of S$150, including at least one miffy jewellery piece. The promotion runs from 7 May to 3 June 2026, or while stocks last, available both online and in-store.

A special Shopee-exclusive Daffodil colourway of the lipstick pouch will also be released on 11 May 2026 via the brand’s official Shopee Mall store.

The collection will be available across Singapore, Malaysia, and the Philippines online from 7 May 2026, with prices ranging from S$69 to S$129, and on Shopee from 11 May 2026.

A New Flagship Experience at Raffles City

Coinciding with the collection launch, By Invite Only will open its new flagship store at Raffles City Shopping Centre on 7 May 2026.

Spanning 900 square feet, the boutique is designed as an immersive and contemplative retail space. Dressed in deep forest green tones with brushed gold accents, the store emphasizes slow exploration and intentional design.

Beyond retail, the space introduces experiential elements, including a dedicated corner for visitors to write handwritten notes to their future selves and a cosy seating area for trying on jewellery in a relaxed setting.

A striking centrepiece anchors the store, a 1.8-metre bonsai installation created by Singapore plant studio Soilboy. Suspended and sculptural in form, the installation introduces a sense of calm and balance, transforming the boutique into a serene retreat.