Bang & Olufsen Opens Largest Asia Pacific Flagship in Singapore with New Culture Store Concept

Bang & Olufsen has officially opened its new flagship boutique at Scotts Square Singapore, marking a major milestone in the luxury audio brand’s centenary year. Unveiled on 25 June during an immersive launch celebration, the new space is the company’s first Culture Store concept in Southeast Asia and its largest flagship in the Asia Pacific region.

The opening event began with a vibrant lion dance performance, symbolising prosperity and a new beginning, before guests gathered for the official ribbon cutting ceremony. A live performance by a harpist and violinist followed, filling the boutique with elegant melodies that introduced visitors to the refined atmosphere of the new flagship.

Guests were welcomed by Mr Soren Kokholm, General Manager of Design Collection Denmark Singapore, and Mr Jorge Aguiar, Chief Sales Officer at Bang & Olufsen, who reflected on the brand’s 100-year journey of innovation, craftsmanship and timeless design.

Designed as more than a traditional retail space, the new Culture Store invites visitors to experience Bang & Olufsen through curated listening sessions and thoughtfully designed environments that showcase the brand’s signature blend of premium sound, sophisticated aesthetics and personalisation. The concept combines culture, design and hospitality to create a more immersive way for customers to discover the brand.

One of the highlights of the evening was the exclusive unveiling of the Beolab 90 Titan Edition, a bespoke made to order loudspeaker created to commemorate Bang & Olufsen’s 100th anniversary. The limited-edition speaker represents the company’s continued focus on exceptional acoustic performance, meticulous craftsmanship and iconic design.

The celebration also brought together a mix of regional personalities, including Thai actor and singer Gemini Norawit, Singapore based content creator and entrepreneur Willabelle Ong, and Malaysian fashion influencer and entrepreneur Christinna Kuan. They joined members of the media, content creators, clients and business partners for the occasion.

Guests concluded the evening with a reception featuring bespoke refreshments while exploring the flagship’s immersive sound experiences in a relaxed setting designed to encourage conversations and meaningful connections.