Marc Jacobs Unveils Daisy Murakami Limited Edition: A Vibrant Collision of Art and Fragrance

Marc Jacobs is stepping into a bold new world of colour and creativity with the launch of the Daisy Marc Jacobs Murakami Limited Edition collection. For the first time ever, the iconic Daisy franchise joins forces with renowned Japanese artist Takashi Murakami, resulting in a playful, whimsical, and visually explosive lineup that celebrates the duo’s longstanding creative partnership.

A Fusion of Icons

Merging Daisy’s signature charm with Murakami’s unmistakable psychedelic floral motifs, the limited-edition series reimagines the classic Daisy bottle in four striking colourways: Yellow, Pink, Green, and Blue. Each hue corresponds to a brand-new Eau de Parfum fragrance, drawing inspiration from the scents within the original Daisy Garden.

The bottles feature Murakami’s famed smiling flowers on the caps, while the outer cartons burst with eye-popping colours, making each fragrance as collectible as it is wearable.

Four New Eau de Parfums, Four Distinct Personalities

For the first time in the Daisy limited-edition universe, the brand introduces more concentrated EDP formulations, promising a richer and more immersive sensorial experience.

The lineup includes:

• Daisy Murakami Yellow – Inspired by Daisy EDT
  Strawberry top notes, raspberry heart, cedarwood base
• Daisy Murakami Pink – Inspired by Daisy Love
  Coconut top, white peony heart, praline base
• Daisy Murakami Green – Inspired by Daisy Wild
  Banana top, jasmine heart, vanilla base
• Daisy Murakami Blue – Inspired by Daisy Eau So Fresh
  Pear top, rose heart, musk base

The fragrances are crafted by master perfumers from Firmenich and Givaudan, including celebrated noses Alberto Morillas, Sonia Constant, and Adriana Medina.

A Campaign That Blurs Reality and Fantasy

Shot by photographer and frequent Marc Jacobs collaborator Nick Newbold, the campaign brings the fragrances to life in a surreal, Murakami-style wonderland. Set in a field of otherworldly flowers against lush green grass, the bottles appear to bloom like fantastical blossoms, perfectly capturing the collection’s playful, dreamlike spirit.

Launch Details and Line-Up

The full range includes four 50ml EDPs:

• Daisy Marc Jacobs Murakami Yellow
• Daisy Marc Jacobs Murakami Pink
• Daisy Marc Jacobs Murakami Green
• Daisy Marc Jacobs Murakami Blue

All four fragrances will be available starting 1 March 2026 at Sephora and major department stores islandwide. They will also be showcased at the Daisy Murakami Pop-Up from 15 April, retailing at SGD $180 each.

Step Inside the Daisy Murakami Pop-Up Experience

From 15 to 19 April, Marc Jacobs Fragrances invites fans into a multi-sensory universe at 265 Beach Road, open daily from 11am to 8pm. Designed as a colour-coded adventure, the pop-up transforms fragrance discovery into an immersive, interactive playground.

Explore Four Experiential Zones

Pink Zone: Take a fragrance personality quiz to find your perfect Daisy Murakami match.

Yellow Zone: Enjoy the Teatime Marc(et) Cart with treats and join fragrance bottle painting sessions (available with purchase).

Teatime Cart Hours:

• 15–17 April: 4–8pm
• 18–19 April: 2–6pm

Bottle Painting:

• 17 April: 5–8pm
• 18–19 April: 2–6pm

Blue Zone: Capture memories at the photobooth and try your luck at the claw machine.

Green Zone: Pick a surprise from the blind box wall (with purchase).

Visitors can also shop the full collection, enjoy exclusive bundles, and redeem limited-edition gifts.

Exclusive Gifts With Purchase

Spend $180 – Receive a 4-piece set:

• Daisy EDT mini
• Daisy Body Lotion 50ml
• Daisy Murakami Umbrella
• Daisy Murakami Charm in pouch

Spend $360 – Receive a 7-piece deluxe set:

• All items above
• Daisy Candle
• Daisy Murakami Laptop Case
• Daisy Wild Eau So Extra EDP Pen Spray

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