AIA Singapore recently introduced a charming new way for the public to support wildlife conservation with the launch of the Tamarind the Tapir AIA Plush Charm. The plush charm is inspired by AIA Singapore’s partnership with Rainforest Wild ASIA at Mandai, where the company sponsors the tapir habitat as well as the AIA Vitality Bounce attraction.
The inspiration behind the charm is the endangered Malayan tapir, often described as a gentle giant of the rainforest.
By bringing this character to life in plush form, AIA aims to foster a deeper connection between the community and Singapore’s rich biodiversity. This initiative also ties back to the broader AIA One Billion movement, an ambitious goal to empower one billion people across the region to live healthier, longer, and better lives by the year 2030.
The experience is designed to be interactive and engaging for collectors of all ages.
Each set, priced at $36 including doorstep delivery, comes with one Tamarind the Tapir plush charm and a surprise accessories blind bag.
Taking inspiration from the popular gatchapon trend, there are six different surprise outfits to collect.
These capsule outfits allow owners to dress up their tapir in various styles, giving each charm its own unique personality and making the collection process a fun, surprise filled activity.
You can purchase these limited edition sets exclusively through the official website.
