Singaporeans Lead Asia in Travel Spending, with 90% Planning to Maintain or Increase Budgets in 2026: Klook

Singaporeans are set to remain Asia’s biggest long-leisure travel spenders in 2026, with nine in 10 planning to maintain or increase their budgets for activities, tours and experiences, according to Klook’s Travel Pulse 2026 report.

The findings highlight a sustained prioritisation of travel experiences, even as consumers remain mindful of value and affordability.

Singapore Tops Asia in Long-Leisure Travel Budgets

Singapore emerged as the region’s highest spender for long-leisure trips of seven nights or more, with travellers expecting to spend an average of USD 2,500 (approximately SGD 3,190) on their next extended holiday. This places Singapore ahead of key regional markets such as Hong Kong, Mainland China and Indonesia.

The city-state also stands out as one of Asia’s most outward-looking travel markets. More than 80% of Singaporeans travelled overseas in 2025, well above the global average of just over 60%. Looking ahead, nearly half are already considering an overseas trip within the next three to six months.

Over the next year, eight in 10 Singaporeans intend to take at least one short-haul trip, while nine in 10 are planning a medium- or long-haul journey, underscoring both regional mobility and strong appetite for long-distance travel.

Japan Remains Top Choice, with Growing Interest Beyond Major Cities

Japan continues to dominate as the most desired destination for 2026, ranking 2.5 times higher than Mainland China, the second-most considered market.

While Tokyo, Kyoto and Osaka remain perennial favourites, Singaporeans are increasingly venturing beyond the traditional “Golden Route.” Cities such as Fukuoka, Nagoya and Sapporo are gaining traction, reflecting a growing appetite for seasonal attractions, local character and deeper cultural exploration beyond major urban centres.

Mainland China is also seeing rising interest. Chengdu, Guangzhou, Chongqing, Harbin and Suzhou emerged as popular considerations, indicating demand for a diverse mix of commercial hubs, cultural destinations and cities known for distinctive seasonal experiences.

Value-Conscious but Experience-Driven

Despite their strong spending power, Singaporeans continue to approach travel planning pragmatically. Staying within budget is the top priority, followed by ease of planning and personal safety, suggesting travellers favour manageable, well-paced trips.

However, cost-consciousness does not equate to cutting back on experiences. Half of Singaporean travellers plan to increase spending on food and dining as well as on activities and attractions in 2026. Many also report being “extremely willing” to pay more for experiences they value most, particularly outdoor adventures, theme parks and water parks.