Denps, South Korea’s best selling probiotics brand, has officially launched in Singapore, bringing its science led approach to everyday wellness to local consumers.
The premium probiotics brand made its Singapore debut on 1 January 2026, introducing a range of clinically studied products. The brand, whose name stands for Denmark Premium Standard, is built on a foundation of stringent quality, safety, and sustainability principles inspired by Denmark’s global reputation.
Founded on the belief that not all probiotics are the same, Denps focuses on clinically proven strains with a documented history dating back to 1847. These strains are said to be recognised worldwide for their safety, efficacy and quality, forming the backbone of products designed for consistent, long term use rather than quick fixes. This commitment has earned Denps strong consumer trust, particularly in South Korea, where it has remained the number one probiotics brand for the past three years.
The brand’s global profile is further strengthened by its appointment of South Korean actor Gong Yoo (the Recruiter/Salesman in Netflix’s Squid Game) as its global ambassador. Known for his thoughtful and credible public image, Gong Yoo reflects Denps’ emphasis on trust, quality and sustainable wellness habits.
According to Mr Lee Hyun Yong, CEO of Denps Global, the brand was created to make proven probiotics part of everyday life without uncertainty. He shared that the Singapore launch marks an important step in bringing products that Koreans trust to a wider audience, while encouraging wellness habits that can be sustained for life.
As part of its local launch, Denps is introducing eight targeted wellness solutions designed to fit seamlessly into modern lifestyles.
These include Denmark Probiotics Story Premium, the brand’s flagship formula combining the extensively studied LGG and BB 12 strains to support gut balance and immune health. With over 19 million units sold globally in the past decade, it remains a cornerstone product for long term daily wellness.
For digestive regularity, Denmark Probiotics Story Pro centres on BB 12, the world’s most documented Bifidobacterium strain, offering simple and reliable digestive support in a convenient capsule format.
Those with busy lifestyles can opt for Denmark Probiotics Story Stick, a synbiotic powder combining probiotics and prebiotics in easy to carry sachets designed for flexibility and travel.
Denps also caters to specific wellness needs with targeted formulations.
Denmark Probiotics Story Women supports feminine health using the well researched UREX strains GR 1 and RC 14, which are backed by more than 140 scientific publications and are ranked number one in Olive Young Korea’s women’s health category.
Denmark Probiotics Story Derma addresses skin health from within, with clinical studies showing improvements in firmness, elasticity, hydration and gloss within twelve weeks.
For those focusing on weight management, Denmark Probiotics Story Diet takes a gut centred approach to support metabolic balance, with clinically observed improvements in body weight, body fat and waist circumference.
Oral health is addressed through Denmark Probiotics Story Denti, a sugar free probiotic tablet formulated to support oral and gut microbiota, clinically proven to reduce plaque biofilm formation by up to eighty eight percent.
The range is complemented by TruVitamin Premium, a convenient daily nutrient supplement made with high quality European ingredients and trusted by millions in Korea, with more than 250 million packets sold.
Denps is now available exclusively at Watsons Singapore. To mark the launch, customers can enjoy 15% off across the range, with an additional 5% discount for Watsons members.
