edition Marks Southeast Asia Debut with First Standalone Store at Raffles City, Launches Winter 2025 Collection

edition, the contemporary fashion label under EPO Fashion Group and managed by Stylelab Singapore, has opened its first standalone boutique in Southeast Asia at Raffles City Singapore (#01-34). This milestone follows the success of its shop-in-shop presence at Takashimaya Department Store and coincides with the brand’s 15th anniversary, underscoring its continued global expansion.

Founded in Beijing on 10 October 2010, edition has grown into a worldwide fashion presence with more than 185 stores. Its new 1,216-square-foot Singapore flagship introduces shoppers to a refined, minimalist retail experience shaped by Bauhaus influences. Clean architectural lines, natural light, and understated elegance define the boutique, complemented by a curated blend of natural materials: stone, wood, woven linen, and soft wool.

The space is further enriched with wabi-sabi porcelain accents and traditional artisanal touches, creating a serene backdrop for the brand’s diverse collections. From polished workwear to everyday wardrobe staples, athleisure, and bold statement pieces, edition continues to champion sophisticated, timeless fashion crafted for the modern gentlewoman.

The boutique’s opening also ushers in the debut of edition’s Winter 2025 collection, Bound to Earth. The collection celebrates women’s creativity as an essential, grounding force, expressed through designs that blend cultural nuance, sustainability, and exceptional craftsmanship.

Luxurious natural fibres, including Hanshan cashmere, Tibetan yak down, and Peruvian alpaca wool, anchor the collection, offering warmth and comfort for colder seasons. The signature “all-weather jacket” leads the lineup, supported by cocoon coats, lightweight down jackets, cotton trench coats, and reversible bombers that balance elegance with practicality.

Knitwear showcases artisanal weaves and textured finishes, while checks, Fair Isle motifs, and hand-beaded embellishments bring added richness to the line. Earthy colour palettes evoke serenity and strength, with silhouettes inspired by the iconic styles of the 1980s and 1990s, reimagined for today’s working woman.

The Winter 2025 collection is now available at the new Raffles City flagship and at edition’s Takashimaya shop-in-shop. Pricing is as follows:

• Dresses: 5–5
• Blazers: 0–5
• Coats: 5–5
• Trench Coats: 0–0
• Pants: 5–0
• Skirts: 5–5