Starbucks has teamed up with Peanuts to launch a global campaign that blends coffee, nostalgia, and acts of kindness to warm the cockles of our hearts.
The collaboration, featuring an exclusive new Snoopy persona named Joe Kind Snoopy, introduces themed beverages and limited-edition merchandise designed to spread joy and connection.
A Sip of Kindness
From 27 March, Starbucks stores in Singapore will offer two new Peanuts-inspired beverages: the Joe Kind Snoopy Chocolate Caramel Oatmilk Frappuccino and the Joe Kind Snoopy Chocolate Caramel Oatmilk Latte.
Both drinks combine comforting flavours of chocolate, caramel, and oatmilk, topped with whipped cream, chocolate sauce, and an adorable Joe Kind Snoopy chocolate topper.
The Frappuccino blends vanilla syrup and chocolate chips, while the Latte features an espresso base with caramel and chocolate sauces drizzled along the cup.
These drinks will be available in-store, via the Starbucks app for Mobile Order & Pay, and through delivery partners like GrabFood, Foodpanda, and Deliveroo.
Exclusive Merchandise
The Peanuts + Starbucks Collection includes limited-edition items such as stainless steel tumblers, water bottles, tote bags, keychains, and themed Starbucks Cards.
Collectors can also look out for charming Joe Kind Snoopy pins, perfect for adding a touch of whimsy to everyday accessories.
We were given a preview of some of the merchandise in the collection and they are absolutely adorable. The designs are clean and classy, with thoughtful note tags to encourage gifting.
The merchandise will be available in stores, on Starbucks.com from 10 AM, and on LazMall and ShopeeMall from 12 PM on 27 March, while stocks last.
Make a note in your calendar if you do not want to miss them before they are all sold out.
A Campaign Rooted in Kindness
The collaboration aligns with Starbucks’ Global Month of Good in April, where employees worldwide volunteer to support local communities.
Inspired by Peanuts’ 75th anniversary and its themes of kindness, the campaign encourages small acts of goodwill, mirroring Joe Kind Snoopy’s mission to foster connections.
For more details on the collection and member exclusives, follow @starbuckssg on social media.
