Prudential Singapore and Standard Chartered Celebrate 25 Years of Partnership with a Commitment to Empower Youth

Prudential Singapore and Standard Chartered have marked 25 years of their landmark bancassurance partnership by launching a year-long collaboration with the Ministry of Social and Family Development (MSF)’s Social Service Office @ Ang Mo Kio & Yishun (SSO@AMK & YS). This initiative aims to equip up to 500 children from ComLink+ families with essential money management skills, fostering stability, self-reliance, and social mobility.

Empowering Young Minds with Financial Literacy

Building on a successful pilot in October 2024 that benefited over 30 children, the programme officially began on January 22, 2025. Around 40 children aged 7 to 12 participated in an afternoon of interactive activities at The Little Arts Academy at Northpoint City. Guided by employee volunteers from both organisations, including Patrick Lee, CEO of Singapore and ASEAN at Standard Chartered, and Chan San San, CEO of Prudential Singapore, the children learned four key money management concepts: Earn, Save, Spend, and Donate.

The curriculum, adapted from Prudential’s Prudence Foundation Cha-Ching programme, also included a practical grocery shopping exercise at a nearby supermarket. The children, joined by Eric Chua, Senior Parliamentary Secretary at MSF, applied their new financial skills with the support of volunteers.

A Milestone Partnership in Singapore and Asia

Celebrating 25 years, the Prudential Singapore and Standard Chartered bancassurance partnership is the longest-running collaboration of its kind in Singapore and Asia. Over the decades, the partnership has adapted to changing consumer needs, technological advancements, and increased financial literacy.

Standard Chartered customers today can access Prudential Singapore’s insurance plans through a seamless online process, with dedicated support from Prudential’s team. In 2023, the partnership introduced investment-linked insurance plans (ILPs) featuring Standard Chartered’s CIO Signature Funds, providing customers with diverse investment options.

Beyond retail banking, the collaboration extends to corporate banking, with Standard Chartered serving as Prudential Singapore’s primary transaction banking partner across Asia. Prudential Singapore, in turn, provides medical insurance for Standard Chartered employees in Singapore.

A Shared Commitment to the Future

The new collaboration with SSO@AMK & YS reflects the shared vision of Prudential Singapore and Standard Chartered to nurture financial literacy in the next generation. By empowering children from ComLink+ families, the initiative reinforces their commitment to creating a positive, lasting impact in the community.