LG Electronics Partners with will.i.am to Redefine Sound with “xboom by will.i.am”

LG Electronics has teamed up with renowned artist and tech visionary will.i.am to launch the “xboom by will.i.am” audio line, blending cutting-edge technology with urban-inspired design. This collaboration aims to transform LG xboom into a culture-forward audio brand that elevates both sound and style.

will.i.am: LG xboom’s Experiential Architect

As the appointed “Experiential Architect”, will.i.am will lend his expertise to redefine LG xboom’s product development, design, and brand strategy. Drawing from his unique perspective as a music icon and tech entrepreneur, will.i.am is set to revolutionize the audio industry with fresh ideas that seamlessly integrate pop culture, creativity, and advanced audio technology.

What to Expect from “xboom by will.i.am”

The 2025 lineup of “xboom by will.i.am” products will debut at CES 2025, featuring Bluetooth speakers and wireless earbuds, with the xboom Buds leading the release.

Key Features:

• Signature Sound: Rich bass with warm, balanced tones. Two listening modes are available:
  • Dynamic Mode: Delivers powerful bass to energize your day.
  • Soothing Mode: Offers harmonious tones for a relaxed listening experience.
• Innovative Design:
  • Speakers feature vibrant, beat-synced interactive lighting and easy-to-carry straps.
  • Earbuds are ergonomically designed with ear tips and hooks for a secure, comfortable fit and premium sound quality.
• RAiDiO.FYI Integration:
  All products will include RAiDiO.FYI, an AI-powered infotainment platform by will.i.am. This groundbreaking feature enables listeners to engage with real-time, conversational STAiTiONS on topics they love, revolutionizing the way we experience audio content.

CES 2025 Debut

LG and will.i.am will celebrate their collaboration at CES 2025, held from January 6–10, 2025, with exclusive product showcases and live tech demonstrations.