LABUBU is back in Thailand to kick off POP MART’s 14th Anniversary Super Brand Day celebrations! The beloved character charmed fans and celebrities at the Double Eleven Gala on November 11, hosted by TikTok Shop Thailand, as it strutted down the pink carpet. This lively launch is just the start of the anniversary festivities, running from November 16-18 in Thailand, Malaysia, and the Philippines, and from November 12-14 in Singapore.
LABUBU even took the stage with a vibrant dance alongside ZIMOMO, setting the scene for the upcoming Dance with ZIMOMO Challenge on TikTok. Fans are encouraged to join in by recreating ZIMOMO’s moves, tagging #dancewithzimomo, and scoring a chance to win exclusive LABUBU or SKULLPANDA prizes.
Super Brand Day will feature an array of special anniversary items, limited-edition figures, and exclusive discounts across all POP MART platforms. Fans can dive into collectibles from popular IPs like LABUBU, SKULLPANDA, and Crybaby, along with the return of iconic blind boxes like THE MONSTERS Exciting Macaron Vinyl Face and the Have a Seat Vinyl Plush. POP MART has made this anniversary all about giving back, with surprise gifts and special discounts as a heartfelt thank-you to fans.
LABUBU’s return also highlights POP MART’s dedication to its Southeast Asian fanbase, strengthening cultural connections in the region. As the “Amazing Thailand Experience Explorer” in partnership with Thailand’s Tourism Authority, POP MART aims to continue bringing joy across borders.
