Palawan Green in Sentosa turned into a vibrant wonderland this past weekend, welcoming over 3,000 fans to celebrate Hello Kitty’s 50th anniversary at the Hello Kitty 50th Run Fest 2024. Held on August 24-25, the event was a joyous two-day celebration filled with nostalgia, fun, and the undeniable charm of Hello Kitty and her friends.
A Colorful Celebration of Joy and Friendship
The festivities kicked off with a lively atmosphere as participants of all ages prepared for the Adults’ 4km Fun Run and the Kids’ 900m Dash. Hello Kitty herself waved the flag to start both races, encouraging runners along a scenic route decorated with thematic arches and pop-ups featuring Hello Kitty & Friends. Fans, decked out in themed outfits, competed in the Best Dressed Competition for exciting prizes.
But the event wasn’t just about running. Attendees enjoyed a variety of activities, including coloring zones, soccer kick-outs, rugby tosses, and an inflatable obstacle course. Fans also gathered at the Birthday Mural to write messages for Hello Kitty’s milestone birthday. The day was capped off with a grand birthday bash complete with piñatas and candy cannons, making for sweet, unforgettable memories.
To mark the occasion, all participants received surprise Sanrio merchandise in their run packs, along with an exclusive Hello Kitty 50th Anniversary Medal that doubles as a chic bag charm.
Honoring Hello Kitty’s Enduring Legacy
The Hello Kitty 50th Run Fest 2024 was a testament to the lasting love and enthusiasm fans have for this beloved character. As the weekend concluded, attendees left with exclusive collectibles and cherished memories, celebrating five decades of joy and friendship with Hello Kitty.
