Get ready to “GRUUV” in style as ECCO, the renowned Danish premium leather footwear and lifestyle brand, unveils Singapore’s largest 3D shoe installation at Dhoby Ghaut MRT station. From August 15 to October 31, 2024, commuters can experience this striking display along the walkway between the North-South and North-East lines, showcasing ECCO’s innovative GRUUV shoe collection.
Standing nearly two meters tall, the installation invites passersby to discover ECCO’s latest GRUUV collection, designed with the tagline “Made For Walking.” The display highlights the collection’s vibrant colorways and cutting-edge design, tailored for both women and men seeking ultimate comfort and style.
To celebrate this unique installation, ECCO is offering a special promotion. Simply scan the QR code at the GRUUV display, complete a short questionnaire, and receive an SMS with a $50 e-promo code. This discount can be used on any ECCO shoe purchase and is valid for 14 days after signing up. The e-promo code can be redeemed at any ECCO concept store, IMM outlet, or selected department stores.
ECCO’s GRUUV collection is designed with unparalleled comfort in mind. Available in stunning new colors like Lavender, Red, and Sky Blue, these shoes are crafted with ECCO’s signature soft Nappa leather and waterproof GORE-TEX to keep your feet dry even in wet weather. The GRUUV sneakers feature an innovative two-way flex rubber sole that adapts to the foot’s movement, ensuring effortless walking on any surface.
Additionally, they come with removable dual-fit comfort-foam insoles for extra width if needed and a cushy PU midsole made using ECCO FLUIDFORM technology, providing soft, flexible support.
The new ECCO GRUUV collection is available at all ECCO concept stores and online, with prices starting from $299.90. Don’t miss the chance to see Singapore’s largest 3D shoe installation at Dhoby Ghaut MRT station and explore the latest in comfortable, stylish footwear.
The display runs from August 15 to October 31, 2024.
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