Starbucks Launches New Era Collection, Giant Merlion Bearista, and Decadent Summer Flavors

This summer, Starbucks invites you to embrace individuality and style with the launch of its limited-edition Starbucks x New Era collection. In collaboration with the international streetwear brand New Era, Starbucks is blending fashion and coffee culture to create a unique experience that celebrates bold attitudes and personal expression. Alongside this stylish new collection, Starbucks is bringing back fan-favorite beverages and introducing a delicious new flavor to savor the last days of summer.

Express Your Style with the Starbucks x New Era Collection

The Starbucks x New Era Collection is a celebration of individuality and authenticity. Featuring sleek monogram designs, this vibrant lineup of Starbucks drinkware and lifestyle merchandise combines the sophistication of Starbucks with the spontaneity of New Era’s streetwear style. The collection includes eight drinkware items and eight lifestyle accessories, such as New Era’s iconic 59FIFTY, 9FORTY, and BUCKET hats, along with tote bags and crossbody bags.

With its timeless design in neutral earth tones, khaki, and black, this collection is perfect for those who want to showcase their style while enjoying their favorite Starbucks beverages.

The Starbucks x New Era Collection, along with the Starbucks x New Era Card, will be available starting August 13 in stores, on the Starbucks Online Store at 10 AM, and on LazMall and ShopeeMall at 12 PM, while supplies last.

Singapore Exclusive: The Giant Merlion Bearista

For a touch of local flavor, Starbucks is introducing the limited-edition Giant Merlion Bearista, exclusive to Singapore. This oversized plush toy, representing Singapore’s iconic Merlion, is a must-have for Starbucks fans and tourists. Measuring 33cm (L) x 33cm (W) x 50cm (H), the Giant Merlion Bearista is available for $129.90 with any purchase in stores or online. It will be available from August 21 at all stores except select exclusion stores and on the Starbucks Online Store at 10 AM, while stocks last. Purchases are limited to two per transaction.

Cool Down with New Summer Beverages

Starbucks is also adding new flavors to its summer lineup. The new Starbucks Strawberry Truffle Cream Frappuccino Blended Beverage is a delicious mix of creamy strawberry and rich dark mocha, topped with whipped cream, mocha sauce, and freeze-dried strawberry crumbs. For chocolate lovers, the beloved Starbucks Belgium Chocolate Frappuccino and Starbucks Belgium Chocolate Latte make a return, offering a decadent taste of rich Belgium chocolate, available hot, iced, or blended.

These beverages are available in-store, via the Starbucks app for Mobile Order & Pay, through Starbucks Delivers, and from food delivery partners.

Celebrate Mid-Autumn with Starbucks Mooncakes

As the Mid-Autumn Festival approaches, Starbucks is offering an exquisite Mooncake Collection. Indulge in classic flavors like Starbucks Coffee with Caramel & Hazelnut or the fan-favorite Starbucks Pure Matcha Mochi. For those looking for something new, the Earl Grey Lychee Mochi offers a delightful flavor journey. Each mooncake is beautifully packaged in an elegant gift box, making it the perfect gift for loved ones.

The Starbucks Mid-Autumn Mooncakes are now available in both Gift Boxes and Singles in-store, via the Starbucks app for Mobile Order & Pay, and through Starbucks Delivers. Mooncake Singles are also available on delivery platforms.