SIGEP Asia 2024: Inaugural Edition to Welcome Trade Buyers in Singapore

The highly anticipated first edition of SIGEP Asia is set to open its doors to trade visitors from Singapore, ASEAN, and around the world on 26 June 2024. This new satellite trade show of the internationally renowned SIGEP World in Rimini will run until 28 June at the Sands Expo & Convention Centre in Singapore’s iconic Marina Bay Sands. Organized by IEG Asia, a subsidiary of Italian Exhibition Group S.p.A., this event promises to be a pivotal gathering for the foodservice industry.

A Hub for Dolce Foodservice Excellence

Building on a 45-year legacy of the SIGEP brand, SIGEP Asia aims to inspire the foodservice community, attracting professionals from the artisan gelato, pastry, chocolate, coffee, and bakery sectors. The event will provide exclusive insights into emerging trends, new flavors, and innovative technologies in the dolce foodservice industry.

Collaboration with Restaurant Asia and Other F&B Shows

SIGEP Asia will be held alongside the 5th edition of Restaurant Asia and will be co-located with several other IEG Asia food and beverage trade shows: Speciality Food & Drinks Asia (SFDA), Speciality Coffee & Tea Asia (SCTA), and Food2Go. This mega platform is expected to host approximately 10,000 trade visitors and buyers, featuring over 300 exhibitors and brands from 30 countries and regions.

Exciting Program Highlights

The event promises a rich lineup of activities and sessions designed to provide valuable learning and networking opportunities:

• Masterclasses and Demonstrations: Attendees will have the chance to meet and learn from industry masters and chefs, including Matteo Cunsolo, Eduardo Villar, José María Fernández del Vallado, Chef Antonio Danise, Eugenio Morrone, Giuseppe Piffaretti, and more. Topics will cover gelato, artisanal breads, gourmet desserts, pizza, and beverage pairings.
• RAS Leadership Symposium 2024: Organized by the Restaurant Association of Singapore, this symposium will be headlined by Will Scott, the author and founder of The Culture Fix®, focusing on building corporate culture.
• ASEAN Restaurant Associations Alliance (ARAA) Board Meeting: This meeting aims to strengthen relationships and opportunities within ASEAN’s restaurant industry, providing a gateway to new markets and supply chains.
• IFBA Roundtable 2024: The International Food & Beverage Association will hold a roundtable focused on leadership and innovation within the sector.
• Singapore National Coffee Championship (SNCC): Organized by the Singapore Coffee Association, this competition will feature the Singapore National Barista Championship, Latte Art Championship, Brewers Cup, and Cup Tasters Competition. Winners will represent Singapore at the World Coffee Championship 2025 in Milan.
• Technology & Innovation Pavilion: This showcase will highlight new technologies aimed at enhancing F&B operations and contributing to a sustainable future for the industry.
• Hosted Buyers’ Program: This initiative will facilitate bespoke B2B meetings, connecting top-level decision-makers from various foodservice sectors across ASEAN and APAC.
• Chef’s Table Luncheon: An exclusive networking event for senior leadership in the F&B industry from Singapore and ASEAN.

Strategic Partnerships and Support

The Italian Trade Agency will host a dedicated lounge at the event, with the Italian Chamber of Commerce Singapore fostering stronger ties between Italy and Asia’s culinary industries. Additionally, Singapore Airlines will serve as the Official Airline, and Hotel Planner as the Official Accommodation Partner.