As the world witnesses the dawn of the AI Phones era, OPPO takes a leap forward in its global AI Phone strategy following its recent participation in MWC 2024. Teaming up with Google Cloud, OPPO dives deeper into exploring a new realm of AI Phone experiences. The stage for this unveiling was set at the Google Cloud Next ’24 conference in Las Vegas, where multiple AI innovations from OPPO took center stage, accompanied by the joint announcement with OnePlus to integrate Google’s potent Gemini models.
Leading the Charge with Google’s Gemini Models
Marking a pivotal milestone in shaping the future of AI Phones, OPPO and OnePlus are set to incorporate Google’s Gemini models. This integration is poised to elevate various product lines of both brands, promising substantial upgrades and evolution in AI experiences. Through this collaboration, the aim is to redefine user interactions with smartphones globally, fostering a seamless integration of AI capabilities.
Embracing the Four Core Capabilities of AI Phones
At the forefront of the AI revolution stands OPPO, advocating for four core capabilities that AI Phones should possess: efficient computing, real-world perception, self-learning, and creativity. By harnessing the power of AI technology, smartphones are poised to gain new perceptual, interactive, and intelligent capabilities, revolutionizing the mobile experience. During the conference, OPPO also delved into its comprehensive approach towards the transformation and restructuring of AI Phones’ ecosystem, aiming to bolster its presence across hardware platforms, intelligent systems, and ecosystem development.
Bringing AI Features to the Global Stage
During the event, OPPO revealed that over ten million users are already benefitting from generative AI features on devices like the OPPO Find X7 Series and OnePlus 12. In 2024, OPPO and OnePlus are set to expand the reach of AI features globally, including the highly lauded OPPO AI Eraser. This innovative feature empowers users to effortlessly identify and remove objects from images, seamlessly filling in backgrounds with minimal post-processing. Behind this remarkable capability lies OPPO’s proprietary AI recognition and image filling technology, capable of recognizing over 120 categories of objects. The rollout of AI Eraser to devices such as the Reno 11 Pro, Reno 11, Reno 11 F, Find N3, and Find N3 Flip signifies OPPO’s commitment to delivering cutting-edge AI experiences to users worldwide.
A Vision for the Future: Advancing AI Phones
AI remains at the heart of OPPO and OnePlus’ product development ethos. Leveraging their collective strengths in software, hardware, chipset, and OS integration, OPPO and OnePlus have pioneered industry-leading mobile imaging performance and optimization. Earlier this year, OPPO established its AI Center, consolidating resources dedicated to AI research and development to enhance its AI capabilities systematically.
Looking ahead, OPPO and OnePlus are poised to introduce over 100 new features based on generative AI technology over the next 3-5 years, reaffirming their commitment to shaping the future of AI Phones through global collaboration and innovation.
