GOPIZZA, the renowned South Korean pizza brand, is making waves with its ambitious expansion plans, set to reach over 200 outlets across South Korea in collaboration with the country’s leading convenience store brand, GS25. This strategic partnership brings GOPIZZA’s ‘Pizza Everywhere’ concept to life, offering freshly-made pizzas round the clock at over 17,000 GS25 stores nationwide.
In South Korea, pizza enthusiasts can look forward to experiencing GOPIZZA’s promise of ‘Pizza Everywhere’ within the first half of 2024. The successful trial run at the GS25 The Gwan-Ak in Seoul branch paved the way for this expansion, leveraging GOPIZZA’s unique food technology, including its ‘Basak’ par-baked dough and the innovative ‘GOVEN Mini’ operating system.
GOPIZZA’s innovative ‘shop-in-shop’ strategy allows its outlets in Singapore to tap into existing foot traffic, reducing investment costs and operating expenses. With close to 40% of GOPIZZA stores achieving EBITDA breakevens within their first six months of operations, the brand is poised for further growth.
With systemwide sales reaching approximately US$32 million in 2023, GOPIZZA aims to double its global pizza sales to one million by the end of 2024. Since its inception as a food truck in 2016, GOPIZZA has expanded its footprint across seven countries, becoming a quintessential K-food brand celebrated for its scalability and localization in diverse communities.
Through strategic collaborations with key partners like GS Venture and CJ Investment, GOPIZZA continues to carve a niche in the competitive F&B scene, catering to the evolving tastes of local communities worldwide.
