Luxury luggage brand TUMI launches its latest campaign featuring professional footballer and TUMI global ambassador, Son Heung-Min. The campaign introduces the newest additions to TUMI’s iconic 19 Degree Aluminum collection, showcasing futuristic designs and edgy textures that redefine travel sophistication.
In the visually striking campaign, Son Heung-Min takes center stage alongside the cutting-edge 19 Degree Aluminum Backpack, Compact Carry-On, Briefcase, and Minaudiere. Each piece in the collection exudes a sense of modernity and sophistication, with cool-toned surfaces and bold textural elements that pay homage to the collection’s iconic aesthetic.
The campaign film transports viewers into an abstract space where Son and the 19 Degree Aluminum Backpack journey through various futuristic worlds. These visually captivating scenes reflect the unique features of the collection, immersing viewers in a mesmerizing experience that captures the essence of TUMI’s innovative design ethos.
Leading the lineup is the 19 Degree Aluminum Backpack, priced at S$2,710, which introduces a leather back panel featuring the signature 19 Degree contours for the first time in TUMI’s history.
The Compact Carry-On, priced at S$1,930, offers a scaled-down version of the iconic 19 Degree DNA, catering to the needs of business travelers seeking compact yet stylish luggage options.
For those looking to make a fashion-forward statement, the Minaudiere, priced at S$1,680, offers versatility with three colorways and two detachable shoulder straps, perfect for special occasions.
Completing the collection is the striking 19 Degree Aluminum Briefcase, reimagining the iconic curves and durability of aluminum into a sleek and sophisticated design.
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