Hilton (NYSE: HLT) announces a landmark global partnership with Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone. This collaboration serves as an extension to Hilton’s groundbreaking global marketing platform, ‘Hilton. For The Stay,’ specifically tailored for the vibrant Indian market, emphasizing the significance of accommodation choices amidst the burgeoning travel demand in the region.
The strategic alliance with Deepika Padukone marks a significant milestone for Hilton, underlining the company’s dedication to expanding its presence in the dynamic Indian hospitality sector. Recognized for her remarkable journey in the entertainment industry and beyond, Deepika epitomizes the essence of modern India and resonates with the aspirations and values of Indian travelers. Her resilience, innovation, and global perspective align seamlessly with Hilton’s mission to deliver exceptional experiences, making her the perfect ambassador to champion Hilton’s global marketing platform. Deepika’s authenticity and pursuit of excellence resonate deeply with her audience, mirroring the core principles of Hilton’s service philosophy.
Breaking stereotypes and scripting her own success story, Deepika’s ascent in the fiercely competitive Bollywood and Hollywood entertainment realms, coupled with her philanthropic endeavors, mirrors the spirit of the entrepreneurial generation shaping contemporary India. Honored with the Crystal Award by the World Economic Forum for her leadership in mental health awareness in 2020 and recognized as one of the TIME 100 Most Influential People in the World, Deepika’s achievements have firmly placed her on the global stage.
Driven by consumer insights, ‘Hilton. For The Stay’ was introduced in July 2022, shedding light on the realities and stresses of travel, while emphasizing the pivotal role of accommodation in shaping travel experiences. Hilton’s hyper-localized approach for the Indian campaign will commence with a thorough understanding of the unique preferences of local consumers in the coming months. Leveraging market research insights and Deepika’s resonance with the Indian audience, Hilton aims to identify relatable travel tensions that will be seamlessly integrated into the campaign narrative, showcasing Hilton’s commitment to alleviating travelers’ concerns and delivering its signature hospitality at every stay.
With 25 operational hotels and 17 more in the pipeline across India, Hilton has set ambitious targets for growth in the Indian market, aiming to triple its estate in the years to come.
