Coca-Cola Ignites the Spirit of the Dragon for a Magical Chinese New Year Celebration

Coca-Cola invites Singaporeans of all ages to embark on a unique and meaningful journey this Chinese New Year. Breaking the ice and fostering connections, Coca-Cola aims to kindle the magic of the Dragon of Prosperity, encouraging families to gather around tables filled with delightful meals and ice-cold Coca-Cola.

Chinese New Year is renowned for family reunions, often highlighting generational differences. Recognizing its role as a constant presence during family meals, Coca-Cola steps in to facilitate shared experiences and meaningful conversations, acting as a catalyst to bring families closer.

This year’s campaign is crafted to resonate with a diverse audience, spanning from Gen Z to millennials. Featuring the striking dragon design, the zodiac symbol for the year, Coca-Cola’s packaging embodies the essence of Chinese New Year, symbolizing wealth, good fortune, and the anticipation of a prosperous year.

Coca-Cola’s mission is to infuse the magic of Chinese New Year through the tradition of wish-giving, symbolizing a rediscovery of familial bonds. The interactive Dragon AR filter, accessible on Facebook and Instagram, provides a dynamic platform for young individuals to send well-wishes to their loved ones. Users can choose from eight wishes, illuminating the AR dragon, creating an interactive and shared experience.

To amplify the campaign’s reach, Coca-Cola has enlisted influencer partnerships and captivating city-wide outdoor digital displays, taking the festive spirit to the streets and fostering a sense of unity.

But the celebration doesn’t stop in the digital realm. Coca-Cola is organizing an Experiential Activation outside Wisma Atria from February 3 to 24, 2024. Dive into the dragon tunnel, capture picture-perfect moments, and participate in activities to receive a special gift!

To usher in the Year of the Dragon, Coca-Cola collaborated with MediaCorp personality Hazelle Teo on a music video titled ‘SING A 龙 Dance A 龙,’ adding a stylish and festive touch to this Chinese New Year. Because there’s nothing quite like sharing a Coca-Cola to bring people together, and Chinese New Year magic truly happens when bonds are strengthened!

For those looking to grab a piece of this limited-time celebration, Coca-Cola has introduced new dragon-themed packaging for Coca-Cola Original Taste Less Sugar and Coca-Cola Zero Sugar. These special 320ml cans are exclusively available for this Chinese New Year. Purchase them at your favorite stores and e-commerce sites nationwide.

Additionally, spending $18 and above on participating brands gives you a chance to win limited-edition gold-plated dragon cans.

These special cans are available for purchase at FairPrice, FairPrice Xtra, FairPrice Finest, Giant, Cold Storage, CS Fresh, Sheng Siong, Prime, U-STARS, HAO mart, ACE mart, NEW ECON, ONE Supermarket, and Chop Seng Heng outlets. Please note that online purchases do not qualify for this promotion, and the offer is valid while stocks last.