As the new year kicks off and travel planning takes center stage, global travel marketplace Skyscanner introduces a groundbreaking campaign – the ‘Everywhere Agency.’ Designed to help Singaporeans explore uncharted destinations, this initiative connects travelers with record-holding globetrotters who have ventured to every corner of the globe. The ‘Everywhere Agency’ aims to provide unparalleled travel advice, guiding consumers through the abundance of recommendations as they plan their 2024 adventures.
Skyscanner’s data reveals a surge in Singaporean travelers’ interest this year, with a 13% increase in travel search volume from December 26, 2023, to January 2, 2024, compared to the same period the previous year. Survey insights from Skyscanner also highlight that 95% of Singaporean travelers are eager to explore new destinations in 2024. However, 37% of respondents express the challenge of deciding where to go, while 73% trust advice from seasoned travelers who have extensively explored the world. Additionally, 49% admit to feeling overwhelmed by the prospect of booking travel in 2024.
In response to the weariness toward predictable destinations and concerns about travel expenses, Skyscanner introduces the ‘Everywhere Agency’ to assist cash and time-strapped Singaporeans.
Everywhere Agency
The ‘Everywhere Agency’ connects seasoned travelers, known as Everywhere Agents, with consumers globally, offering valuable travel advice based on their extensive experiences. These experts aim to alleviate traditional travel anxieties about unknown destinations and help travelers discover less-traveled places without compromising on value. Travelers can explore tips provided by Everywhere Agents through the online Everywhere Guide or schedule exclusive 1:1 virtual appointments.
Powered by Skyscanner’s ‘Everywhere’ search, a travel hack that enables exploration of destinations ordered by price from thousands of travel sites, the ‘Everywhere’ search is currently the most sought-after destination for Singaporean travelers, emphasizing the desire to explore irrespective of the destination. Other popular destinations include Bangkok, Tokyo, Kuala Lumpur, Taipei, and Seoul.
Recognizing Singapore’s diverse market with varied travel preferences, Skyscanner has enlisted the expertise of renowned travel personality Basanth Sadasivan, one of the youngest individuals to visit every country at the age of 25. Travelers can now tap into the insights of experts who have traversed every corner of the planet, seeking advice on everything from the best street food to budget-friendly options.
Other record-holding travelers joining the campaign as Everywhere Agents include Gunnar Garfors, the first person to visit every country in the world twice, and Renee Burns, a world record holder for traveling to the most countries in a year in a wheelchair.
Accessing the Everywhere Guide
Travelers can easily access the Everywhere Guide, an online widget on Skyscanner, providing responses to frequently asked travel questions based on each Everywhere Agent’s personal experience. Questions range from “Where’s the most memorable night out?” to “Where should everyone try a once-in-a-lifetime activity?” The Everywhere Guide also displays a Trip Snapshot for each suggested destination, presenting the lowest flight and hotel prices and the cheapest day to travel for any selected month of 2024.
These links seamlessly integrate with Skyscanner’s platform, allowing travelers to conveniently complete trip bookings for their newly discovered destination.
