CapitaLand is all set to kick off the Lunar New Year with an awe-inspiring celebration, as Asia’s largest POP MART festivities unfold across 16 CapitaLand malls. Running from 1 January to 24 February 2024, the event promises a joyous blend of tradition and modernity, incorporating vibrant POP MART Disney-themed installations, enchanting decorations, and interactive experiences for shoppers to welcome the auspicious Year of the Dragon.
Dance of the Dragon: An Animated Light Art Installation
In collaboration with Tell Your Children, a renowned creative studio, CapitaLand introduces the animated masterpiece, “Dance of the Dragon.” This 8-meter-wide dragon, intricately sculptured and illuminated with color-chasing LED lights, brings a playful and modern twist to the traditional mythical creature. Crafted with a blend of heritage and innovation, this installation is a visual spectacle that embodies the fiery spirit of the dragon, symbolizing success, prosperity, and abundance for the upcoming year.
Shoppers can immerse themselves in a 10-minute light show that activates every 30 minutes, featuring captivating digital animations and music. Share the joy on Instagram with a festive filter, capturing moments at the installation. “Dance of the Dragon” will debut at Funan’s Level 1 Atrium from 18 January to 4 February 2024, before enchanting audiences at CQ @ Clarke Quay from 7 to 24 February 2024.
Festive Decor and Interactive Experiences
CapitaLand malls will be adorned with refreshed decorations inspired by POP MART’s Disney-themed collections, creating perfect photo spots for a memorable Lunar New Year celebration. Traditional lanterns, blooming pink bonsai, and lucky prosperity coins contribute to the festive ambiance.
Shoppers can also engage in delightful pop-up stores, featuring collectible figurines, themed merchandise, and exclusive rewards.
Exclusive Rewards and Deals
As part of the Lunar New Year festivities, shoppers have the chance to win eCapitaVouchers by reaching a minimum spend. CapitaStar members can enjoy exclusive perks and win rewards of up to S$10 eCapitaVoucher. For sustainable gifting, the CapitaStar app allows users to gift digital red packets ranging from S$10 to S$500, adorned with POP MART Disney-themed Lunar New Year designs.
Exciting surprises await shoppers with the opportunity to win an all-expenses-paid trip for four to Hong Kong Disneyland Resort. Spread the joy with POP MART Disney-themed WhatsApp sticker packs, sharing the excitement and season’s greetings with loved ones.
