In a world where child obesity is a growing concern and sugar regulations are tightening, Frozt, a local iced popsicle brand, emerges as a refreshing answer to Singapore’s call for healthier frozen treats. Founded by brothers Glen and Terrence Lee, Frozt takes our beloved childhood delight and transforms it into a guilt-free indulgence.
Real Fruits, Real Goodness
Frozt stands out by using real fruits in their popsicles, ensuring a burst of natural flavors with every bite. What’s more, these popsicles are not only a treat for the taste buds but also cater to various dietary preferences. They are dairy-free, gluten-free, halal-certified, and boast a reduced sugar content – aligning perfectly with the Health Promotion Board’s Healthier Choice Logo.
From Humble Beginnings to Nationwide Success
Starting in a modest shop in Kovan, Frozt was born out of the Lee brothers’ passion for perfecting popsicle recipes with real fruit goodness. Their journey wasn’t without challenges, but their perseverance paid off, leading to the creation of a brand that now graces 200 retail points across the island.
Terrence’s culinary expertise and Glen’s management and marketing skills were the dynamic duo’s winning combination, propelling Frozt to success. Their shared childhood love for frozen treats became the inspiration that fueled their dedication.
Empowering Future Generations
Beyond crafting delectable popsicles, Glen and Terrence are passionate about fostering healthy habits in the younger generation. Collaborating with schools like Mayflower Secondary School and Saint Anthony’s Canossian Secondary, Frozt conducts workshops that not only encourage healthy eating but also introduce students to the entrepreneurial spirit.
Innovative Solutions for Growing Demand
Keeping up with the rising demand, Frozt has introduced the Popsicle Robot, a game-changer in their operational solutions. This innovative robot, capable of carrying 200 to 300 popsicle sticks, tackles logistical challenges, making it seamless for staff to serve customers at large events.
Beyond Borders: Frozt Goes Global
Frozt is not just a local sensation; it’s making waves internationally. With support from Enterprise Singapore, Frozt has ventured into exporting its popsicles to Vietnam. The ambitious plans don’t stop there – an international expansion is on the horizon, with Taiwan, South Korea, and Australia on the roadmap for 2024.
