CapitaLand unveiled a whimsical wonderland this holiday season with larger-than-life installations spanning 16 CapitaLand malls across the island. The extravaganza, in partnership with POP MART, promises an immersive journey into the enchanting world of Disney-themed toys, projections, and exclusive promotions.
Starting on 15 November, iconic Disney characters came alive through three captivating series of POP MART blind boxes: the Disney Classic Fairy Tales Series, Disney 100th Anniversary Mickey Ever-Curious Adventure Series, and Disney Princess Fairy Tale Friendship Series. These series will be showcased through captivating installations, marking the beginning of festive cheer lasting until 31 December.
“Creating unique retail-tainment concepts that leave lasting memories with our shoppers is a core tenet of our asset operating capabilities. This year’s festive season welcomes the largest holiday extravaganza in Asia across our retail and workspace network, blending the worlds of POP MART and Disney for an enchanted, immersive experience.” Shared Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia) at CapitaLand Investment.
The President of POP MART International, Justin Moon, shared excitement about this year’s collaboration, highlighting the infusion of unique designs into classic Disney-themed characters across three best-selling series, offering new launches and collectibles for fans.
Enchanting Installations and Festive Delights
Visitors can revel in 3D displays themed after POP MART’s reinterpretations of beloved Disney characters.
From a futuristic Robot Mickey at Aperia Mall to a regal Prince Mickey at Bedok Mall, each mall will feature its unique interpretation. Other attractions include Woodcut Mickey at Tampines Mall, Popcorn Mickey at Sengkang Grand Mall, Balloon Mickey at SingPost Centre, and Muppet Mickey at Junction 8.
Shoppers will encounter various Disney princesses like Mulan and Jasmine at IMM, Cinderella at Lot One, Snow White at Bukit Panjang Plaza, and Belle and Beast at Westgate. Moreover, the installations encourage interaction, inviting visitors to snap photos and stand a chance to win eCapitaVouchers.
Enchanted Express and Rewards
The Enchanted Express, a 360° multi-sensory animation train, will journey through Raffles City Singapore and Plaza Singapura. The first 10,000 visitors will receive Golden Tickets, offering exclusive perks and a chance to win 1 million STAR$® ($1,000 eCapitaVoucher).
Moreover, a special festive POP-Up store at Tampines Mall from 22 November 2022 to 13 February 2024, will offer an extended opportunity for collectors and enthusiasts.
CapitaStar’s Enchanted Journey
CapitaLand introduces an engaging in-app game through CapitaStar, offering shoppers the chance to win 1 million STAR$ by collecting stamps themed after the POP MART Disney figurines. Additional rewards await those who spend between $60 and $180 within participating CapitaLand malls.
Festivities into the New Year
The celebration doesn’t halt with the holidays. CapitaLand promises more delights into the Lunar New Year, with pop-up spaces and installations continuing the Disney-themed spectacle.
For more details on rewards and activations, visit CapitaLand’s festive campaign website.
Key Highlights:
- Larger-than-life POP MART installations at 16 CapitaLand malls from 15 November to 31 December 2023.
- Chance to win 1 million STAR$® for the first 10,000 visitors at the Enchanted Express at Raffles City and Plaza Singapura.
- Festive POP-Up store at Tampines Mall from 22 November 2023, to 13 February 2024.
- Collect stamps with CapitaStar for a chance to win 1 million STAR$ and redeem eCapitaVouchers.
