As a tribute to its loyal fanbase spanning over seven decades, MILO Singapore unveiled a limited-edition People of MILO collectibles series earlier in September. The series includes MILO Bro, MILO Teen, MILO Uncle, MILO Dino, and the iconic MILO Van – each representing a unique facet of the love and enthusiasm shared by MILO enthusiasts in Singapore.
“What sparked this ‘People of MILO idea was our encounters with many MILO fans. Whether it is among friends or family, Singaporeans celebrate MILO in multiple ways – from hosting MILO-themed parties to some who have even gotten MILO tattoos. Through each collectible, we seek to represent the different archetypes of MILO fans who are all around us and share how MILO is intimately part of our Singaporean way of life.” Shared Chow Phee Chat, Head of Communications & Marketing Services for Nestlé Singapore and Malaysia on how the team came up with the concept.
The People of MILO collectibles celebrate the diverse personalities of MILO fans in Singapore, showcasing the various ways people enjoy MILO.
Whether you resonate with MILO Bro, whose determination propels him toward every goal, or connect with the youthful MILO Teen or playful MILO Dino, there’s a People of MILO collectible that mirrors your MILO journey. Additionally, you can find the diligent MILO Uncle serving nutritious cups of MILO in local heartlands, and the iconic MILO Van bringing joy to crowds at various events.
My favourite character is the MILO Dino, named after one of my favourite childhood drinks, the super indulgent MILO Dinosaur.
Starting from 18 September 2023, MILO fans can acquire these collectibles with the purchase of MILO 3-in-1 (16 sachets) and MILO Gao Siew Dai (Less Sugar) (13 sachets) promotion packs at stores across Singapore. Each promotion pack includes one random People of MILO collectible, subject to availability.
Win a year’s supply of FREE MILO
In addition to collecting the People of MILO figurines, MILO aficionados have a chance to win a year’s supply of FREE MILO. To participate, follow these simple steps:
- Purchase a participating MILO promotion pack to redeem a random People of MILO collectible.
- Share a photo featuring your collectible alongside a cup of your favorite MILO on Facebook, Instagram, or TikTok. Show how you resemble one of the People of MILO.
- Tag @MILOSingapore and use the hashtag #SponsorMeMILOSG.
The contest is valid from 18 September 2023 to 31 October 2023 or until all winners have been identified, whichever comes first. Terms and conditions apply.
