OREO, the world’s favourite cookie, launches the OREO x BLACKPINK collaboration across Singapore today. Fans of both the cookie and these K-Pop royals will be able to head to leading retailers across the country to find these limited-edition cookies on shelves.
This epic collaboration between the two brands is encapsulated by the stylishly designed icon of OREO cookie donning the symbolic crown of BLACKPINK. The crown is a hallmark of BLACKPINK’s first full studio album — “THE ALBUM”.
Fans of OREO and BLACKPINK can anticipate limited edition BLACKPINK memorabilia to be a forever keepsake of this collaboration. These include the following:
Regular OREO Packs
Endorsed by BLACKPINK members Fans can collect the products featuring all four members’ autographs, presented at random on the front of each limited-edition pink OREO x BLACKPINK packaging. While stocks last.
OREO Multipacks of 9s – Containing a surprise BLACKPINK collectible card
All flavours of OREO Multipacks will feature a total of 10 different picture cards to be collected, one card will be included in each pack. The picture cards will feature two of each BLACKPINK member JISOO, JENNIE, ROSÉ, and LISA, and two group photos of the members.
Get personalised video message from BLACKPINK with a purchase of any special edition packs
Scan the QR code on regular OREO packs or visit here, sign up for an account and scan the barcode of special edition packs to receive a free mobile wallpaper download and personalised video message from BLACKPINK.
Fans can easily share these videos on social media, or save a copy of this special OREO moment with BLACKPINK forever. There are eight videos to be collected, two from each BLACKPINK member. Limited to one video per product barcode per day.
OREO x BLACKPINK will run till 30th April In Singapore. Fans from the region can indulge in these special edition cookies in celebration of BLACKPINK’s stylish march across the Asian leg of their BORN PINK world tour.
Promotions for OREO x BLACKPINK, include a nationwide contest in stores where OREO is available. Simply purchase OREO products, scan a QR code in-store or send your details to +65 8835 5100 on Whatsapp and be in the running to win a luxury trip to KOREA! Other prizes include official BLACKPINK merchandise as well as signed copies of the Born Pink album.
The contest will run from 1st Feb until 30th Apr 2023.
Fans are encouraged to share their experience and connect with like-minded communities with the hashtag #OREOBLACKPINK on all social media posts.
Every OREO and BLACKPINK fan can participate in a friendly hunt to collect all 10 photocards or be amongst the first to get their personalised video from BLACKPINK.