OREO teams up with South Korean mega girl group BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration.
Fans of the iconic Oreo sandwich cookie and fans of BLACKPINK (BLINKs) can look forward to bespoke products and a slate of activities and engagements across platforms in Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea in 2023.
The OREO x BLACKPINK collaboration will be rolled out across key markets in successive waves, and will feature two distinctively BLACKPINK-inspired variants. These products will hit the shelves of major retailers and e-commerce channels from early 2023, for a limited time only.
Details of special OREO x BLACKPINK activities and contests lined up to delight and reward fans will be revealed shortly. Collectors of BLACKPINK memorabilia can look forward to new additions to grow their collections as well.
Given its combined fanbase, OREO x BLACKPINK is set to join the collaboration hall of fame. OREO’s previous collaborative coups in partnership with showbusiness superstars include the monster success of OREO x Lady Gaga, a campaign that ran in the U.S., Canada and Europe in 2021.
OREO x BLACKPINK is exclusively for Asian markets.